Global Marketing Director

Confidential; Stockholms kommun; On-site; SEK 1,200,000 - 1,800,000; Full time

Job summary

Confidential is seeking a Global Marketing Director to guide strategic marketing initiatives across regions for a fast-moving electrical appliances client. You will lead a team spanning CMI, CRM, media, social and analytics, aligning local and regional plans with global strategy to drive brand equity and growth.

You will own budget planning, ROI analysis, and go-to-market execution across online and offline channels, fostering strong distributor and partner collaborations and ensuring

Qualifications

• Minimum 10+ years of experience in Digital Marketing, E-commerce, Marketing Research, B2B/B2C/B2G Marketing or related fields.
• Strong communicator with presentation and negotiation skills.
• Ability to represent the brand externally as ambassador (brand ambassador).
• Experience building and leading a sizable marketing team with cross-functional collaboration.

Responsibilities

• Develop, guide and implement marketing strategies and plans based on consumer/ customer insights.
• Lead regional/global marketing plan activation and coordinate with cross-functional teams.
• Oversee CMI, CRM, Media, Social and analytics to optimize campaigns and ROI.
• Manage external agencies and ensure on-brand, on-target messaging within budget.

Skills

Digital Marketing

E-commerce

Marketing Research

B2B

B2C

B2G Marketing

Brand Management

New Product Launches

Campaign Management

External representation

Job description

For our international fast driven electric appliances client we are looking for Global Marketing Director.

Your role:

• Responsible for guiding the development and implementation of marketing strategies and plans based on strong consumer/ customers/ people insights, enhancing our brand preference and driving consumer centric culture.
• Puts consumer and customer at the center, via thorough understanding of local/Regional needs and insights at customer and consumer level to impact Global/Regional plans.
• Partner with RBUs, develops and reviews the activation of the (Regional) Marketing Plan and integrates marketing cadence and launch / NPI process across the region and ensures strategy and execution are synchronized.
• Lead a group of experts in CMI, CRM, Medial, Social to works closely with cross-functional teams to offer strategic inputs throughout the integrated planning cycle, ensuring that long-term planning is comprehensive and aligns with business goals.
• Evaluates the effectiveness of marketing campaigns by analyzing performance data, and use insights gained to adjust and improve strategies continually, ensuring that campaigns are optimized for better results and aligned with evolving business objectives.
• Drives media planning and effectiveness via continuous ROI improvement via MMM application, steering media briefings and delivering media plans (together with local digital managers on zone level where applicable) including Joint Business Planning with relevant partners.
• Owns external agency relationship (media, localization, creative where applicable, PR, etc.) including reviewing the roster, setting SOW and C'SAT/KPI setting and auditing results and compliance in cooperation with procurement.
• Collaborates closely with (Regional) Business leaders to develop effective channel strategies to drive market growth, and facilitates shopper excellence by orchestrating promotional planning and toolkit requirements for top customers.
• Optimizes creative content adaptation by channel based on performance, and complements with local content and activation where needed, whilst adhering to Brand and sub-Brand standards.
• Lead Healthy living lab to enhance the consumer experience and strengthen our brand.
• Is externally focused and drives a continuous benchmark in line with market, competition, consumer and customer trends.
• Plans and ensures alignment across Region for A&P planning, effectiveness and efficiency both working and non-working.

You're the right fit if:

• Work Experience Minimum 10+ years of experience in areas such as Digital Marketing, E-commerce, Marketing Research, B2B, B2C, or B2G Marketing, Brand Management, New Product Launches, Campaign Management or equivalent.
• Relevant industry/market/distribution know-how.
• Strong communicator - good presentation skills & negotiations skills.
• Ability to represent Philips externally as brand ambassador
• Good strategic thinking/business planning
• Able to build and manage a sizable team with domain experts
• Continuous Improvement / Problem-solving capability

Strategic Leadership

• The marketing director is responsible for delivering top and bottom-line business goals and results as well as ensuring go-to-market executional excellence, including products, in-store visibility, and retail experience that develop an innovative and industry-leading consumer journey in all channels.
• They will drive local relevancy for a high-growth strategy, brand equity, lead the delivery of insights that contribute to breakthrough product and service innovation, customer experience, communication, P&L and cost efficiency.
• They will be responsible for budget planning, and thus need understanding of the P&L, as it relates to marketing spends, ROIs and prioritization for impact.
• They will have experience in building, leading, and executing marketing plans that achieve our ambitious sell-through plans and set up to win across online and offline channels, and achieve ambitious market share growth targets. To be obsessed with a Sell-out mindset focusing on Customers’ experiences, engagement, recruitment, conversion & retention
• Support and direct distributors with guidance across direct to consumer, retail, and trade, to ensure a cohesive 360 marketing plan.
• Team Leadership & Development: Lead, mentor, and inspire a high-performing marketing and product marketing team, fostering professional growth and cultivating a culture of creativity and accountability.

Marketing

• Develop, execute and review captivating marketing campaigns to engage consumers and drive brand loyalty, cooperating with Distributors to ensure an aligned marketing plan that amplifies reach.
• Lead and develop overall marketing capabilities and build strong collaboration and alignment with external and internal key stakeholders (distributor, regional and global cross functional team) to ensure brand strategy aligns with overall vision and business objectives, while being aligned with global standards.
• Guide various agencies (Media, Social, PR, etc.) to maximize performance within the given budgets. Ensure effective agency briefings, to ensure on-brand and on-target messaging from day 1.
• Create go-to-market plans and ensure all channels (offline and online) are ready to execute, and collaborate with the distributor to streamline the go-to-market process, ensuring product launches are timely, impactful, and well-supported.
• Forge strategic partnerships with influencers and industry leaders to amplify our brand presence and reach new audiences. Collaborate with Distributors on content strategy and ensure a constant stream is available through our online channels.
• Ensure retail execution excellence with fixtures that follow the brand guidelines and are executed on the ground to the high level expected.
• Evaluate the effectiveness of trade promotions and merchandising initiatives, providing recommendations for optimization.
• Portfolio Management Experience- ownership & management of product assortment & product strategy. Analyse market trends, customer needs, and competitive landscape to inform strategic decisions.
• Keen to understand product features and compare vs competitors, deep dive into the pain points products solve, and their USPs vs. competitors.
• Analyze market trends and consumer insights to identify opportunities for campaign innovation and differentiation, ensuring our small appliances remain at the forefront of the industry.
• Be involved and embedded in consumer insights and research studies to inform product assortment and product needs

Performance Monitoring and Reporting & Financial Accountability

• Achieve revenue, profit, and market share targets while maintaining operational excellence.
• Define and track key performance indicators (KPIs) for marketing initiatives, providing regular reports on campaign effectiveness, ROI, and opportunities for optimization.
• Create and maintain weekly/monthly reporting for all marketing channels, have a clear understanding of ROAS, ROIs for each campaign, and hold distributor accountable for their marketing spend
• Provide regular updates and reports on the performance of the distribution market segment to senior leadership and other key stakeholders