EMEA Brand Media Lead — Digital Campaigns & Growth

The Goodyear Tire & Rubber Company; Stockholms län; On-site; SEK 900,000 - 1,100,000; Full time

Job summary

Goodyear is hiring a Lead Brand Media EMEA to shape how our brands connect with audiences across the region. You’ll collaborate with the Senior Manager Media EMEA and wider marketing teams, bringing media strategies to life through engaging campaigns that strengthen brand visibility and support business goals.

With a focus on digital media, you’ll work across Goodyear and Cooper, leveraging creativity, data and audience insights to identify opportunities, optimise campaigns and deliver

Qualifications

• Significant experience in media planning and brand marketing with large-scale campaigns.
• 7+ years delivering campaigns across EMEA preferred.
• Bachelor’s degree in Marketing, Business or related field required.

Responsibilities

• Deliver and optimise brand media campaigns across EMEA with focus on digital, broadcast, video and OOH.
• Collaborate with Global Marketing, Creative, Strategy and Analytics teams, and external partners.
• Analyse campaign performance and audience data to identify opportunities and improvements.
• Guide media planning and buying across channels and tactics.
• Maintain clear, engaging messaging across markets.
• Present campaign results and recommendations to stakeholders.
• Oversee media budgets, forecasting and spend allocation.

Skills

Media planning

Brand marketing

Campaign management

Data analysis

Communication

Stakeholder management

Education

Bachelor’s degree in Marketing or related field

Job description

Goodyear is hiring a Lead Brand Media EMEA to shape how our brands connect with audiences across the region. You’ll collaborate with the Senior Manager Media EMEA and wider marketing teams, bringing media strategies to life through engaging campaigns that strengthen brand visibility and support business goals.

With a focus on digital media, you’ll work across Goodyear and Cooper, leveraging creativity, data and audience insights to identify opportunities, optimise campaigns and deliver