Brand Activation Lead – Sweden

The Coca-Cola Company; Haninge kommun; On-site; SEK 700,000 - 900,000; Full time

Job summary

The Coca-Cola Company in Sweden seeks a Brand Manager to adapt centrally developed brand plans for local markets and ensure high-quality execution across channels. You will coordinate with the local bottler, Marketing Director, and OU network to deliver locally resonant campaigns while maintaining brand consistency.

You will translate global insight into Swedish campaigns, manage timelines and approvals, and partner with agencies to ensure asset delivery and quality.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3–5 years experience in brand management, consumer marketing, or FMCG activation roles.
• Experience adapting centrally developed brand assets for local markets.
• Strong project management, organizational, and coordination skills.
• Good understanding of consumer behavior and multi‑channel activation.
• Experience working with agencies and cross‑functional partners.
• Strong communication skills and ability to work across linguistic regions (English required; Swedish is a plus).

Responsibilities

• Adapt centrally developed brand plans, campaign assets, toolkits, and IMX materials into locally relevant activations for Sweden.
• Translate global/OU insight and strategy into campaign messaging, assets, and tactics that resonate with Local consumers across linguistic regions.
• Support adaptation of local claims, pack/label requirements, legal approvals, and customer-specific messaging.
• Coordinate execution of brand activation across digital, social, OOH, experiential, sponsorship, and in-store touchpoints.
• Manage timelines, cross-functional alignment, approvals, asset delivery, and production details for Local-specific activities.
• Work with agencies (creative, digital, shopper) on adaptation briefs and quality control.
• Monitor Local consumer trends, cultural cues, retail dynamics, and competitor activity to inform adaptation choices.
• Conduct small-scale desk research and collaborate with Insights on Sweden-specific learnings.
• Ensure that Local nuances guide activation decisions.
• Execute local packaging/label updates where needed (following central direction).
• Maintain calendars, trackers, activity grids, and campaign documentation for the Local market.
• Track activation KPIs and campaign performance (engagement, reach, distribution, shopper impact).
• Provide recommendations for improvement based on learnings and market feedback.

Skills

Brand management

Consumer marketing

FMCG activation

Project management

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Job description

The Coca-Cola Company in Sweden seeks a Brand Manager to adapt centrally developed brand plans for local markets and ensure high-quality execution across channels. You will coordinate with the local bottler, Marketing Director, and OU network to deliver locally resonant campaigns while maintaining brand consistency.

You will translate global insight into Swedish campaigns, manage timelines and approvals, and partner with agencies to ensure asset delivery and quality.