B2B Content Marketing Manager

Leverache, AB; Stockholms kommun; On-site; SEK 439 000 - 659 000; Full time

Job summary

A global expert network firm is seeking a B2B Content Marketer in Stockholm, Sweden. This role demands a self-starter with extensive experience in B2B marketing, copywriting, and performance analytics. The successful candidate will develop and execute content strategies tailored to engage both potential clients and existing users. You will work closely with management and product teams, contributing to the growth journey of the company. This position requires a passion for client success and an understanding of market dynamics.

Qualifications

• 4+ years experience in B2B marketing, sales or product management.
• Strong understanding of content marketing tools.
• Ability to analyze customer conversations and user feedback.

Responsibilities

• Creating and executing the B2B content strategy.
• Collaborating with Management and the Product team.
• Developing educational content for marketing channels.
• Owning the copy for sales collateral and newsletters.

Skills

copywriting

email marketing

performance analytics

Job description

Inex One is looking for a B2B Content Marketer to join our growth journey.

We’re looking for a resourceful self-starter, with a knack for copywriting, email marketing/user engagement and performance analytics. You will run the marketing program at Inex One, building on a solid foundation of:

• Strong product-market fit, rapid and profitable growth (we're a FT1000 fast-grower, and profitable) with high NPS (86!), and great client case studies already published (https://inex.one/case-studies).
• Strong thought leadership content on our industry (expert networks & market research): https://inex.one/blog
• Unique positioning as the one expert network aggregator, the market leader in a global industry.

We have happy users, great SEO and lots of inbounds - your job is to take us from Good to Great!

This is a high-profile area for us and the role reports to Max, the CEO.

Location

Stockholm, Sweden

Start date

Q1 2026

Seniority

4+ years experience, ideally in B2B marketing/sales or product management

We believe these traits will make you succeed here:

• You're hungry, humble and helpful - and you want to win.
• You see Marketing as inherent to company strategy.
• You're a fundamentally curious person - you care about people and their experiences.
• You master the tools and the craft of content marketing.

On the contrary, you won't need to be great at:

• Graphic design
• B2C social media posts
• PPC ads (Google, Meta etc.)
• The quirks of our industry. You'll learn that over time.

Your responsibilities:

• Creating, owning and executing the B2B content strategy.
• Collaborating internally with Management and the Product team to keep marketing in lockstep with our company strategy.
• Analyzing customer conversation and user feedback to clearly explain what we do, in language that humans understand.
• Developing educational, helful content for our marketing channels (mainly our website, LinkedIn, and newsletters), including customer success stories, blog articles, thought leadership, and webinars.
• Owning the copy part of sales collateral (website copy, flows and sales materials); not necessarily design.
• Owning content around product releases and user guides to ensure people are aware of our great tech, and how to use it.
• Owning newsletters to existing clients, tailored by customer segment to spark interest, reengage, and stay top of mind.

About Inex One:

Founded in 2018 to improve the global expert network industry, Inex One has been on a roll lately. More than 8,000 users around the world use our platform to get insights for their most difficult investment and strategy decisions.

Our clients include Fortune 500 corporations, and leading firms in strategy consulting, private equity, and market research. Inex One currently has 21 colleagues, from Singapore to the United States. We hire selectively for top talent, cultural fit, and ambition. We want our colleagues to stay with us for the long run and be part of our continued growth journey - becoming the infrastructure for primary market research.

At Inex One, we obsess about our clients' and partners’ success. We are successful because we help them be successful. You can get a sense of who our clients are here: https://inex.one/inex-one-reviews

How to prepare for an interview

Inex One is building a unique business in a global industry. This is incredibly exciting - but also a bit complex (if it had been easy, someone else would have done it already!).

We encourage all applicants to check out our blog (https://inex.one/blog), and more specifically.

• Our primer on The History, Present and Future of Expert Networks: https://inex.one/blog/bright-future-of-expert-networks
• How Surveys are run, and why our clients use them: https://inex.one/blog/how-to-run-a-due-diligence-survey
• How Inex One differs from traditional expert networks: https://inex.one/blog/5-ways-inex-one-differs-expert-networks

Don't have all the experience listed? Do apply anyway. We read and respond to every application.