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A leading company in the petroleum services sector is seeking a Marketing Manager to develop and execute trade marketing strategies. The role involves analyzing market trends, managing promotional campaigns, and collaborating with internal teams to enhance brand visibility. Ideal candidates should have a relevant degree and over 5 years of experience in trade marketing, preferably within FMCG or retail environments.
• Develop and execute trade marketing plans for key channels and accounts in line with brand objectives and sales targets.
• Coordinate with sales teams to align marketing initiatives with field execution.
• Plan and manage promotional campaigns, trade shows, events, and retail activations.
• Analyze market trends, customer data, and competitor activity to identify opportunities.
• Design and distribute trade marketing materials such as displays, shelf branding, and POS tools.
• Monitor the effectiveness of trade campaigns and promotions, providing ROI analysis and performance reports.
• Manage relationships with external agencies and suppliers to ensure high-quality execution.
• Collaborate with key account managers to customize programs for strategic partners.
• Ensure brand visibility and consistency across all retail and distribution touchpoints.
• Control and optimize trade marketing budgets.
Skills
• Strategic Thinking
• Commercial Acumen
• Creativity and Innovation
• Attention to Detail
• Collaboration & Influence
• Time Management
• Problem Solving
Qualifications & Requirements:
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in trade marketing, sales, or brand management (preferably in FMCG, retail, or consumer goods).
• Strong understanding of retail environments, shopper behavior, and promotional strategy.
• Excellent analytical and project management skills.
• Strong communication and interpersonal skills to work cross-functionally.
• Proficient in MS Office, especially Excel and PowerPoint.
• Fluency in English (additional languages are a plus).