Trade Marketing Manager

Saudi Petroleum Services Polytechnic; Jeddah; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading company in the petroleum services sector is seeking a Marketing Manager to develop and execute trade marketing strategies. The role involves analyzing market trends, managing promotional campaigns, and collaborating with internal teams to enhance brand visibility. Ideal candidates should have a relevant degree and over 5 years of experience in trade marketing, preferably within FMCG or retail environments.

Qualifications

• 5+ years of experience in trade marketing, sales, or brand management.
• Strong understanding of retail environments and shopper behavior.
• Excellent analytical and project management skills.

Responsibilities

• Develop and execute trade marketing plans for key channels.
• Analyze market trends and competitor activity to identify opportunities.
• Plan and manage promotional campaigns and trade shows.

Skills

Critical thinking

Problem solving

Strategic Thinking

Commercial Acumen

Creativity and Innovation

Attention to Detail

Collaboration & Influence

Time Management

Analytical skills

Education

Bachelor’s degree in Marketing, Business Administration, or a related field

Tools

Google Analytics

Excel

PowerPoint

Job description

• Collaborate with other internal teams to develop and monitor strategic marketing initiatives.
• Study relevant marketing techniques and analyze industry trends for planning new promotional tactics.
• Studying the feasibility and relevance of the company's marketing activities to promote products and services.
• Assess modern trends and market statistics to plan new promotional activities and marketing programs.

• Develop and execute trade marketing plans for key channels and accounts in line with brand objectives and sales targets.

• Coordinate with sales teams to align marketing initiatives with field execution.

• Plan and manage promotional campaigns, trade shows, events, and retail activations.

• Analyze market trends, customer data, and competitor activity to identify opportunities.

• Design and distribute trade marketing materials such as displays, shelf branding, and POS tools.

• Monitor the effectiveness of trade campaigns and promotions, providing ROI analysis and performance reports.

• Manage relationships with external agencies and suppliers to ensure high-quality execution.

• Collaborate with key account managers to customize programs for strategic partners.

• Ensure brand visibility and consistency across all retail and distribution touchpoints.

• Control and optimize trade marketing budgets.

Skills

• Critical thinker and problem-solving skills.
• In-depth understanding of tools like Google Analytics, Cyfe, and analytical software like Excel.
• Professional expertise as a Marketing Manager in a recognized agency or company.
• Ability to make prompt decisions using sound knowledge in the field of sales and marketing.

• Strategic Thinking

• Commercial Acumen

• Creativity and Innovation

• Attention to Detail

• Collaboration & Influence

• Time Management

• Problem Solving

Qualifications & Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field.

• 5+ years of experience in trade marketing, sales, or brand management (preferably in FMCG, retail, or consumer goods).

• Strong understanding of retail environments, shopper behavior, and promotional strategy.

• Excellent analytical and project management skills.

• Strong communication and interpersonal skills to work cross-functionally.

• Proficient in MS Office, especially Excel and PowerPoint.

• Fluency in English (additional languages are a plus).