GMG is a global well-being company involved in retailing, distributing, and manufacturing a portfolio of leading international and home-grown brands across the sport, food, and health sectors. Its vision is to inspire people to win in ways that make the world better. GMG's investments span four key verticals: GMG Sports, GMG Food, GMG Health, and GMG Consumer Goods. Managed by the Baker family, GMG has become a leading global company affiliated with some of the world's most successful and respected brands in the well-being sector. Operating across the Middle East, North Africa, and Asia, GMG has introduced over 120 brands into its markets.