Sr. Product Marketing Specialist

Talent 360; Riyadh; On-site; SAR 120,000 - 180,000; Full time

Job summary

SiFi, a rapid-growing Fin-Tech company in Saudi Arabia, seeks a Senior Product Marketing Specialist to lead marketing campaigns that drive engagement. The role involves optimizing funnels, analyzing performance metrics, and ensuring effective collaboration with various teams to enhance business growth.

Qualifications

• 3+ years in a senior or specialist marketing role.
• Strong understanding of digital channels and marketing tools.
• Experience in B2B marketing is a big plus.

Responsibilities

• Plan and oversee multi-channel marketing campaigns.
• Collaborate with sales and design teams to align marketing efforts.
• Analyze marketing performance metrics and generate reports.

Skills

Digital Marketing

Branding

Content Strategy

SEO

PPC

Social Media Advertising

Education

Bachelor’s degree in marketing

Bachelor’s degree in Business

Bachelor’s degree in Communications

Tools

Google Analytics

HubSpot

SEMrush

Job description

About Us:

SiFi is a rapidly growing B2B Fin-Tech company transforming expense management for businesses in Saudi Arabia. As a licensed EMI from the Saudi Central Bank, we empower companies with innovative tools to simplify finance management.

About the Role:SiFi is looking for a results-driven "Senior Product Marketing Specialist" to join our team. In this role, you will take the lead in initiating and executing marketing campaigns that drive engagement and growth. You will be responsible for optimizing marketing funnels, analyzing and reporting on key data, and overseeing email marketing strategies. Your expertise will help us refine our approach and ensure we’re delivering impactful results at every stage of the customer journey.

Key Responsibilities:

• Plan and oversee multi-channel marketing campaigns, including digital, social media, email, and traditional advertising.

  
  

• Collaborate with cross-functional teams, including sales, content, and design, to align marketing efforts with business goals.

  
  

• Optimize digital marketing efforts using SEO, PPC, and social media advertising.

  
  

• Analyze marketing performance metrics and generate reports to measure ROI and optimize future campaigns.

  
  

• Manage relationships with external agencies, vendors, and partners to ensure high-quality execution of marketing initiatives.

  
  

• Stay updated on industry trends and emerging marketing technologies to drive innovation.

  
  

Requirements:

• Bachelor’s degree in marketing, Business, Communications, or a related field.

  
  

• Proven experience in a marketing role, with at least 3+ years in a senior or specialist capacity.

  
  

• Strong knowledge of digital marketing, branding, and content strategy.

  
  

• Hands-on experience with marketing tools such as Google Analytics, HubSpot, SEMrush, and social media management platforms.

  
  

• Experience in B2B marketing is a big plus.