Sr. Campaign Specialist

SOUM; Riyadh; On-site; SAR 112,000 - 188,000; Full time

Job summary

A leading company is seeking a results-driven Senior Campaign Specialist to spearhead and implement dynamic digital campaigns aimed at enhancing brand visibility, engagement, and conversion rates. The ideal candidate will possess strong analytical skills, proven campaign management experience, and a creative mindset, enabling impactful communication across various digital platforms.

Qualifications

• 2–4 years of proven experience in digital marketing or campaign management.
• Fluency in Arabic and English is a must.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and execute social media and digital campaigns across multiple platforms.
• Analyze campaign performance using platform analytics.
• Collaborate with CRM teams for improved campaign performance.

Skills

Campaign management

Digital marketing

Social media strategy

Analytical interpretation

Project management

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Tools

Hootsuite

HubSpot

Mailchimp

Job description

Role Summary:

We're looking for a results-driven Senior Campaign Specialist to lead and execute digital campaigns across multiple channels. This role will focus on social media, SEO, email marketing, and lead generation, ensuring performance is data-backed and compliant with communication regulations.

Responsibilities

• Develop and execute social media and digital campaigns across platforms including TikTok, Instagram, Twitter/X, Snapchat, and more to drive engagement, growth, and conversions
• Manage scheduling, publishing, and engagement using social media management tools
• Analyze campaign performance using platform analytics and translate data into actionable insights
• Create and implement nationwide advertising strategies to support brand visibility and conversion goals
• Develop and maintain SEO strategies, including writing and optimizing blog content to increase organic traffic to the e-commerce platform
• Collaborate with CRM teams to improve lead prioritization, campaign performance tracking, and ROI analysis
• Launch and monitor digital email marketing campaigns in alignment with online privacy and CAN-SPAM regulations
• Plan and execute direct marketing campaigns, managing everything from concept to results analysis
• Initiate KPI monitoring frameworks, set baseline performance goals, and define milestones for improvement
• Continuously optimize lead generation and marketing communication methods for compliance and impact

Requirements:

• 2–4 years of proven experience in campaign management, digital marketing, or social media strategy
• Bachelor's degree in Marketing, Communications, or a related field
• Proven experience in campaign strategy and execution, ideally within a digital-first or consumer brand environment
• Strong understanding of major social media platforms and digital marketing best practices
• Proficient in interpreting analytics data and using insights to inform decisions
• Experience with digital marketing and CRM tools such as Hootsuite, HubSpot, Mailchimp, or similar
• Excellent written and verbal communication skills
• Creative, proactive, and detail-oriented with a strong sense of ownership
• Strong project management and cross-functional collaboration skills
• Fluency in Arabic and English is a must