SPL Brand Manager

Saudi Pro League (SPL); Riyadh; On-site; SAR 150,000 - 200,000; Full time

Job summary

An established industry player in the entertainment sector is seeking a dynamic Brand Manager to lead brand strategy and development. This role involves crafting compelling brand narratives, managing integrated marketing campaigns, and ensuring brand consistency across all channels. You will collaborate with cross-functional teams, mentor brand specialists, and oversee agency relationships to enhance brand visibility and drive growth. If you are a creative visionary with a passion for branding and a proven track record in brand management, this is an exciting opportunity to make a significant impact in a vibrant and evolving company.

Qualifications

• 5+ years of experience in brand management and marketing.
• Strong understanding of branding concepts and digital marketing.

Responsibilities

• Lead brand strategy development and implementation.
• Oversee integrated marketing campaigns and manage budgets.
• Monitor brand reputation and manage online feedback.

Skills

Brand Strategy Development

Market Research

Campaign Management

Communication Skills

Team Leadership

Digital Marketing Trends

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Job description

Bachelor of Business Administration(Management)

Nationality: Any Nationality

Vacancy: 1 Vacancy

Job Description

Role Main Purpose

This role will be responsible for developing and executing brand strategies that enhance our company’s visibility and drive business growth. You will be a creative visionary, a data-driven strategist, and a strong communicator, leading all aspects of brand development and management.

Operational Responsibilities:

Brand Strategy and Development:

1. Lead the development and implementation of the overall brand strategy, ensuring alignment with the company’s mission, vision, and objectives.
2. Conduct market research and competitor analysis to identify brand opportunities and trends.
3. Develop and maintain brand guidelines, including brand voice, tone, visual identity, and messaging.
4. Manage the brand’s presence across all channels, including website, social media, marketing materials, and customer touchpoints.

Campaign Management:

1. Oversee the planning, development, and execution of integrated marketing campaigns that effectively communicate the brand message and drive desired results.
2. Manage campaign budgets, timelines, and resources.
3. Track and analyze campaign performance, identifying areas for optimization.

Brand Positioning and Messaging:

1. Develop and refine brand positioning and messaging to resonate with target audiences.
2. Create compelling brand stories and narratives that differentiate the company in the market.
3. Ensure consistent messaging across all brand touchpoints.

Brand Reputation Management:

1. Monitor brand reputation and manage online reviews and social media feedback.
2. Identify and address any brand crises or negative sentiment.
3. Develop and implement strategies to enhance brand awareness and favorability.
4. Collaborate with cross-functional teams, including marketing, sales, product development, and customer service, to ensure brand alignment and consistency.
5. Provide guidance and mentorship to team members to foster brand expertise.

Strategic & Leadership Responsibilities

Brand Team Management:

1. Lead and motivate a team of brand specialists, including designers, copywriters, and social media managers.
2. Foster collaboration and teamwork within the brand team and across other departments.
3. Provide coaching, mentorship, and development opportunities for team members.

Cross-Functional Collaboration:

1. Partner with marketing, sales, product development, customer service, and other departments to ensure brand alignment and consistency.
2. Facilitate communication and coordination across teams to ensure a cohesive brand experience.
3. Advocate for the brand's interests and ensure its strategic consideration in all business decisions.

Agency Management:

1. Oversee relationships with external agencies, including creative, digital marketing, and public relations firms.
2. Manage agency budgets and deliverables, ensuring alignment with brand goals and objectives.
3. Provide clear briefs and feedback to agencies to ensure successful project execution.

Education & Experiences:

1. Bachelor's degree in Marketing, Communications, or a related field.
2. 5+ years of experience in brand management, marketing, or a related field.

Knowledge & Skills:

1. Proven track record of developing and executing successful brand strategies.
2. Strong understanding of marketing principles, branding concepts, and digital marketing trends.
3. Excellent written and verbal communication skills.
4. Experience working with creative agencies and other external partners.
5. Ability to manage multiple projects simultaneously and prioritize tasks effectively.
6. Passion for branding and a deep understanding of consumer behavior.

Company Industry: Entertainment, Recreation, Theme Parks

Department / Functional Area: Marketing, Brand Management, Marketing Research, Digital Marketing

Keywords: SPL Brand Manager