Social Strategist

Firewood Marketing, Inc.; Riyadh; On-site; SAR 150,000 - 200,000; Full time

Job summary

Firewood Marketing, Inc. is seeking a skilled Social Strategist in Riyadh to manage social media strategies for major clients in the MENA region. This dynamic role involves project management, trend analysis, and strategic recommendations to enhance client presence on social platforms.

Qualifications

• Minimum of 5 years of experience as a social strategist.
• In-depth knowledge of social media environments and trends.
• Ability to develop consumer journeys and articulate findings.

Responsibilities

• Develop and execute social media strategies for campaigns.
• Review client briefs and analyse requirements from a social strategy perspective.
• Monitor and analyse social media trends and competitor activities.

Skills

Social Media Strategy

Data Analysis

Audience Understanding

Digital Paid Media

Storytelling

Communication

Job description

Please note that we will never request payment or bank account information at any stage of the recruitment process. As we continue to grow our teams, we urge you to be cautious of fraudulent job postings or recruitment activities that misuse our company name and information. Please protect your personal information during any recruitment process. While Monks may contact potential candidates via LinkedIn, all applications must be submitted through our official website (monks.com/careers ).

About the role

Monks is seeking a Social Strategist located in Riyadh, to be responsible for executing and planning the best practices in Social Media for one of our biggest clients in the MENA region.

This is a role where you will be responsible for being part of a diverse and fast-paced set of projects from beginning to end, including hands-on project management, ad hoc social media consultation, building strategic recommendations, monitoring & optimisations of strategies.

Responsibilities

• Develop and execute social media strategies for campaigns, ensuring alignment with the client overarching social media ecosystem and strategy, while overseeing implementation to ensure proper execution and delivery.
• Review client briefs received through the account management team, analysing and dissecting requirements from a social strategy perspective.
• Strategise social media coverage for various client's events, tailoring content approaches based on event types (e.g., Sports, Finance, Tourism, Cultural).
• Ideate content outlines for the client initiatives, ensuring effective communication across social platforms.
• Collaborate with the Social Strategy Director and Data Director to shape the QBR, linking findings to the pre-set social media strategy.
• Contribute to the annual social media strategy, leveraging insights and data from previous campaigns and events.
• Work on strategic projects, such as developing the LinkedIn strategy for the client.
• Brief the internal creative team, when necessary, on executing content strategies for specific events, campaigns, or announcements.
• Monitor and analyse social media trends and competitor activities, providing insights and recommendations to optimise the client´s social presence.
• Track and measure performance, generating reports and insights to inform future strategies and demonstrate the impact of social media initiatives.

About You

The essentials:

• You have a minimum of 5 years of experience as a social strategist.
• You have an in-depth knowledge of the Social Media environments, formats, and trends.
• You’re skilled in building a social media strategy and set roles for social media platforms.
• You understand digital audiences and their behaviours.
• Develop digital ecosystems and find opportunities in emerging and new platforms.
• Develop consumer journeys and have the skills to clearly articulate your findings and opportunities in excellent storytelling.
• Digital paid media and social commerce environments.
• You know how to measure success and which metrics are the valuable ones according to objectives, digital channels, and formats.
• Reading qualitative and quantitative data and clarity to recognise valuable findings in a sea of data.
• Develop strategic thinking, but you also identify when tactical thinking is the way to go.
• Great verbal skills and people get your point without gibberish.
• Fast thinking and you have experience in working within accelerated client dynamics.
• Excellent spelling, writing and mastery of writing rules, syntax in English.
• Curious and attentive to popular culture to learn about trends.

#LI-CM1

About Monks

Monks is the global, purely digital, unitary operating brand of S4Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. Its integration of systems and workflows delivers unfettered content production, scaled experiences, enterprise-grade technology and data science fueled by AI—managed by the industry’s best and most diverse digital talent—to help the world’s trailblazing companies outmaneuver and outpace their competition.

Monks was named a Contender in The Forrester Wave: Global Marketing Services. It has remained a constant presence on Adweek’s Fastest Growing lists (2019-23), ranks among Cannes Lions' Top 10 Creative Companies (2022-23) and is the only partner to have been placed in AdExchanger’s Programmatic Power Players list every year (2020-24). In addition to being named Adweek’s first AI Agency of the Year (2023), Monks has been recognized by Business Intelligence in its 2024 Excellence in Artificial Intelligence Awards program in three categories: the Individual category, Organizational Winner in AI Strategic Planning and AI Product for its service Monks.Flow. Monks has also garnered the title of Webby Production Company of the Year (2021-24), won a record number of FWAs and has earned a spot on Newsweek’s Top 100 Global Most Loved Workplaces 2023.

We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.

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