Social Media Specialist

Bayut | dubizzle; Riyadh; On-site; SAR 80,000 - 100,000; Full time

Job summary

A leading property portal in Riyadh is seeking a Social Media Specialist to enhance online presence and drive business growth. The role involves developing and managing social media strategies, creating engaging content, and analyzing performance metrics. The ideal candidate has at least 5 years of experience, a relevant degree, and a passion for social media trends. This position offers a dynamic environment with comprehensive health insurance and learning opportunities.

Benefits

Comprehensive Health Insurance

Rewards and Recognition

Learning & Development

Qualifications

• Minimum of 5 years of experience in social media strategy or management.
• Proven track record of managing social media accounts for brands.
• Strong understanding of various social media platforms and best practices.

Responsibilities

• Develop and manage social media strategy on platforms like X, Instagram, and TikTok.
• Create engaging content across various social media channels.
• Analyze and report on social media performance metrics.

Skills

Social Media Strategy Development

Content Creation

Analytics and Reporting

Community Management

SEO Principles

Education

Bachelor's degree in Social Media, Marketing, or a related field

Certification in social media marketing

Tools

Google Analytics

Hootsuite

Canva

Adobe Creative Suite

Job description

Bayut is the number one property portal in the Kingdom, connecting millions of users across the country. We are committed to delivering the best online search experience. As part of Dubizzle Group, Bayut is alongside some of the strongest classifieds brands in the market. With a collective strength of 10 brands, we have more than 200 million monthly users that trust in our dedication to providing them with the best platform for their needs.

As a Social Media Specialist, you will be responsible for developing, implementing, and managing our social media strategy on a day-to-day basis across LinkedIn, YouTube, X, WhatsApp, Facebook, Instagram, TikTok and Snapchat to enhance our online presence, engage our audiences, and drive business growth. Your challenge will be to expand our reach on social media and grow our following, as well as increase engagement.

• Manage social media marketing campaigns and day-to-day activities.

• Oversee design (i.e. social media posts and captions).

• Content Creation and Management: Develop engaging, high-quality content for various social media platforms.

• Community Management: Monitor and engage with our social media community.

• Manage responses, comments and messages promptly and professionally.

• Analytics and Reporting: Track, analyse, and report on social media performance metrics, providing actionable insights and recommendations for improvement.

• Trend Analysis: Stay up-to-date with the latest social media trends, tools, and best practices, and apply this knowledge to enhance our social media presence.

• Collaboration: Work closely with the marketing, PR, and design teams to ensure a cohesive brand messaging and effective execution.

• Develop and expand the community, including influencer outreach.

Qualifications

• Bachelor’s degree in Social Media, Marketing, or a related field (a Master’s degree is a plus);
• Certification in social media marketing, digital marketing, or related disciplines (e.g., Google Digital Marketing Certification, HubSpot Social Media Certification) is preferred.

Experience

• Minimum of 5 years of experience in social media strategy, management, or a related field.
• Proven track record of successfully managing and growing social media accounts for businesses or brands.
• Experience in developing and implementing data-driven social media strategies.
• Demonstrated ability to manage multi-channel campaigns across platforms such as X, Instagram, TikTok, LinkedIn, and Snapchat.

Knowledge

• Deep understanding of various social media platforms, algorithms, and their best practices.
• Strong knowledge of social media analytics tools such as Google Analytics, Hootsuite, Buffer, or Sprout Social.
• Familiarity with paid social media advertising, campaign optimisation, and A/B testing.
• Understanding of SEO principles and their application in social media content.
• Knowledge of content marketing principles and digital media trends.
• Proficient in social media management tools, graphic design software (e.g., Canva, Adobe Creative Suite), and video editing tools.

Skills

• Ability to develop comprehensive and effective social media strategies aligned with business objectives.
• Exceptional creativity to produce engaging and unique content tailored to different platforms.
• Excellent verbal and written communication skills, with attention to tone and brand voice.
• Strong interpersonal skills and a team-oriented mindset to work effectively across departments.
• Strong ability to analyse data, interpret insights, and implement data-driven improvements.
• Strong organisational and multitasking skills to efficiently handle multiple campaigns and deadlines.

Traits

• Ability to thrive in a fast-paced environment and adapt to changes in social media trends.
• Keen attention to detail to ensure high-quality content and error-free campaigns.
• A self-starter passionate about staying ahead of social media trends and technologies.
• Ability to handle feedback and challenges constructively while maintaining a positive attitude.
• Ability to mentor and guide junior team members, fostering a collaborative and innovative work environment. Passionate: Demonstrates a genuine enthusiasm for marketing and brand-building.
• Self-motivated, strong curiosity, and strive for continuous learning.
• Thrive in a fast-paced, innovative environment.
• Living the team values: Simpler. Better. Faster.
• Creative thinker and a go-getter.

• High-performing and fast-paced work environment.
• Comprehensive Health Insurance
• Rewards and recognition
• Learning & Development

#KSABayut

Bayut is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.