Role Purpose : The Store Manager is responsible for achieving sales targets, managing and developing the store teams to maximize profitability, maintain brand and company image, ensure operational compliance, and offer excellent customer experience. The role is fully accountable for the daily operations of the store and its workforce in line with overall business objectives. Responsibilities include, but are not limited to:
- Customer:
- Ensure the highest levels of customer service are delivered at all times.
- Take ownership of customer complaints and concerns, addressing them professionally, efficiently, and effectively.
- Coach and mentor the store teams to enhance customer service levels through brand/product knowledge and overall retail understanding.
- Assess team performance against set key criteria to strengthen team skills.
Sales:- Drive sales and strive to enhance business, ensuring KPI targets (such as net sales, conversion, shrinkage, stock turn) are met.
- Create innovative approaches to attract new customers, expand store traffic, and improve profitability.
- Monitor brand performance, review stock levels, and analyze best sellers and slow-moving stock to generate ideas and action plans to increase sales.
- Identify causes of underperformance and implement action plans through analysis and commercial awareness.
- Provide analytical feedback to the Operations, Buying, and Planning Departments regarding product, ranging, pricing, and competitive activities.
- Maintain full responsibility for stock loss management.
Standards:- Ensure team understanding of VM principles and standards.
- Ensure compliance with company policies, including funds and property management, personnel practices, security, sales, and record-keeping.
- Organize and execute in-store processes such as cash handling, stockroom management, and stock take administration.
- Control store inventory, ensure security, minimize stock shortages, and implement Stock Loss Action Plans (SLAP).
- Adhere to all Health & Safety, Security, and Compliance policies, raising concerns promptly.
- Regularly review in-store duties, including cleaning, pre-opening inspections, and checks.
KPIs:- Net Sales
- Average Transaction Value (ATV), Average Transaction Units (ATU), Conversion Rate
- Shrinkage
- NPS Score
- Data Capture
- Employee Turnover
Functional / Technical Competencies:- Customer Service Expertise
- Commercial Awareness
- Selling Skills
- Analytical Ability
Minimum Qualifications / Education:- A Degree in Industrial Engineering, Supply Chain Management, or similar is highly advantageous.