Senior Social Media Specialist

Bayut | dubizzle; Riyadh; On-site; SAR 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Senior Social Media Specialist to enhance its online presence and engage users across various platforms. This role involves developing and implementing innovative social media strategies, creating high-quality content, and analyzing performance metrics to drive business goals. You will collaborate closely with marketing and design teams, while also mentoring junior members to foster a culture of continuous improvement. If you possess a creative mindset and a strong analytical approach, this opportunity offers a vibrant work environment where your contributions will significantly impact the company's digital landscape.

Benefits

Comprehensive Health Insurance

Rewards and Recognition

Learning & Development

High-performing Work Environment

Qualifications

• 5+ years of experience in Social Media management with proven success.
• Strong understanding of social media platforms and algorithms.

Responsibilities

• Develop and manage social media strategies aligned with business goals.
• Create engaging content for platforms like Instagram, TikTok, and LinkedIn.

Skills

Social Media Management

Analytical Skills

Content Creation

Community Management

Trend Analysis

Project Management

Communication Skills

Education

Bachelor's in Marketing

Bachelor's in Business Administration

Tools

Hootsuite

Buffer

Video Editing Software

Photo Editing Tools

Job description

Bayut is the number one property portal in the Kingdom, connecting millions of users across the country. We are committed to delivering the best online search experience. As part of Dubizzle Group, Bayut is alongside some of the strongest classifieds brands in the market. With a collective strength of 10 brands, we have more than 200 million monthly users that trust in our dedication to providing them with the best platform for their needs.

As the Senior Social Media Specialist, you will be responsible for developing, implementing, and managing our social media strategy to enhance our online presence, engage our audience, and drive business goals. You will have to be a creative thinker with strong analytical skills and a deep understanding of social media trends and platforms.

In this role, you will:

1. Develop and Implement Social Media Strategy: Create, execute, and manage comprehensive social media strategies that align with the company's marketing and business goals;
2. Content Creation and Management: Develop engaging, high-quality content for various social media platforms, including X, Instagram, Snapchat, TikTok, LinkedIn, and others;
3. Community Management: Monitor and engage with our social media community. Manage responses, comments, and messages promptly and professionally;
4. Analytics and Reporting: Track, analyze, and report on social media performance metrics, providing actionable insights and recommendations for improvement;
5. Trend Analysis: Stay up-to-date with the latest social media trends, tools, and best practices, and apply this knowledge to enhance our social media presence;
6. Collaboration: Work closely with the marketing, PR, and design teams to ensure cohesive brand messaging and effective execution;
7. Training and Mentorship: Provide guidance and training to junior team members, fostering a culture of continuous learning and improvement.

Minimum Requirements:

1. Bachelor's in Marketing or Business Administration.
2. Minimum 5 years of experience in Social Media management with a proven track record.
3. Good knowledge of the property market;
4. Depth knowledge of social media;
5. Depth knowledge of Media Production and creative process;
6. Proficiency in video editing software and photo editing tools.
7. Strong understanding of social media platforms, algorithms, and best practices;
8. Excellent written and verbal communication skills in Arabic and English;
9. Proficient in using social media management tools (e.g., Hootsuite, Buffer) and analytics tools;
10. Creative mindset with the ability to generate innovative ideas and content;
11. Strong analytical skills with the ability to interpret data and make data-driven decisions;
12. Strong organizational and project management skills.
13. Ability to work independently and collaboratively in a fast-paced environment;
14. Ability to analyze campaign reports to identify required optimizations;
15. Professional attitude;
16. Excellent people management skills.

Benefits:

1. High-performing and fast-paced work environment.
2. Comprehensive Health Insurance
3. Rewards and recognition
4. Learning & Development

#KSABayut

Bayut is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.