Senior Product Marketing Manager

Idaratech Platform - منصة إدارتك; Jeddah; On-site; SAR 250,000 - 350,000; Full time

Job summary

A leading tech platform in Jeddah is seeking a Senior Product Marketing Manager to shape go-to-market strategies and drive product adoption. This role involves leading product positioning efforts, conducting market analysis, and collaborating closely with sales, product, and marketing teams. The ideal candidate has 6-8+ years of experience in product marketing within the MENA region and excellent communication skills in English and Arabic.

Qualifications

• 6–8+ years of experience in product marketing, ideally in SaaS, fintech, or enterprise tech.
• Proven track record of launching and scaling products in the MENA region.
• Strong written and spoken English; Arabic is a strong plus.

Responsibilities

• Own product launch plans, messaging, and positioning for products.
• Conduct competitive analysis, customer segmentation, and industry research.
• Create sales playbooks and marketing materials to support the sales team.
• Define value proposition and ensure consistent messaging across all channels.
• Define KPIs for product adoption and report results to leadership.

Skills

Product marketing

Go-to-market strategy

Sales enablement

Stakeholder management

Data-driven mindset

Storytelling skills

Tools

HubSpot

Salesforce

Mixpanel

Job description

Role Overview

As a Senior Product Marketing Manager, you will be responsible for shaping the go-to-market strategy, driving product adoption, and ensuring strong alignment between product, sales, and customer success. You will craft compelling narratives, lead positioning efforts, and ensure that our products are successfully launched, marketed, and adopted across our target markets.

Responsibilities

• Go-to-Market Strategy: Own product launch plans, messaging, and positioning for new and existing products.
• Market Research: Conduct competitive analysis, customer segmentation, and industry research to influence product strategy.
• Sales Enablement: Create sales playbooks, pitch decks, and battle cards to support the commercial team.
• Messaging & Positioning: Define the value proposition and ensure consistency across all channels (website, social, presentations).
• Customer Insights: Work closely with PMs to understand customer needs and translate them into compelling marketing materials.
• Campaign Management: Collaborate with digital marketing to run campaigns that drive awareness, adoption, and upsell.
• Cross-Functional Collaboration: Partner with Product, Design, and Engineering to ensure alignment between product roadmap and market strategy.
• Metrics & Performance: Define KPIs for product adoption, market penetration, and campaign effectiveness; report results to leadership.
• Thought Leadership: Represent the company in industry events, webinars, and customer-facing content.

Requirements

• 6–8+ years of experience in product marketing, ideally in SaaS, fintech, or enterprise tech.
• Proven track record of launching and scaling products in the MENA region (experience with Saudi market is a must).
• Strong storytelling and messaging skills, with the ability to simplify complex technical solutions.
• Experience in go-to-market planning, customer research, and competitive analysis.
• Excellent stakeholder management skills — comfortable working with executives, sales teams, and product teams.
• Data-driven mindset with experience using tools like HubSpot, Salesforce, or Mixpanel.
• Strong written and spoken English; Arabic is a strong plus.