Senior Media Planner

Carat NZ; Riyadh; Hybrid; SAR 150,000 - 200,000; Full time

Job summary

An established industry player is seeking a Senior Media Planner to join their dynamic team in Riyadh. This role is pivotal in shaping media strategies by collaborating with internal teams and external partners. The ideal candidate will possess a keen understanding of cultural narratives and consumer behavior, leveraging data to drive impactful media activation. With a hybrid work model, you'll have the flexibility to navigate both digital and offline channels, ensuring that your strategies resonate with diverse audiences. If you're passionate about media planning and eager to mentor the next generation of strategists, this opportunity is perfect for you.

Qualifications

• Experience in strategic media planning and execution.
• Strong analytical skills to interpret data from various sources.

Responsibilities

• Collaborate with teams to deliver strategic work for clients.
• Analyze and interpret information to inform media strategies.
• Mentor junior strategists and lead brainstorming sessions.

Skills

Strategic Planning

Data Analysis

Communication

Mentoring

Cultural Understanding

Job description

Senior Media Planner

locations: Riyadh

Time Type: Full time

Posted on: 16 Days Ago

End Date: April 30, 2025 (19 days left to apply)

Job Requisition ID: R1083752

The purpose of this role is to partner with a senior strategist and the communications planning leads to deliver an understanding of the cultural narrative, ensuring deliverables are grounded in a strategic set-up and partnering with media activation teams on go-to market ideas. The position is hybrid, working across digital & offline.

Job Description:

1. Collaborates with internal team to deliver day-to-day strategic work for client(s), stewarding strategies through to execution in collaboration with internal team.
2. Delivers a point of view around a client's business/category, culture, and consumer by compiling, analyzing, and interpreting information from various research sources (proprietary, syndicated, client provided), and applies to day-to-day briefs.
3. Repurposes agency thought leadership for clients. Contributes to agency or client thought leadership.
4. Briefs internal working teams and external media publishers/partners for ideation, leading and steering brainstorms.
5. Keeps a pulse on leading and emerging media channels/partners (with a skew towards digital) and how to apply them to media/consumer brief responses.
6. Mentors junior strategists.
7. Develops strong audience empathy through understanding quantitative and qualitative data inputs.

Location: Riyadh

Brand: Carat

Contract Type: Permanent