Senior Marketing Specialist

FedEx KSA; Riyadh; On-site; SAR 120,000 - 180,000; Full time

Job summary

A leading company in logistics seeks a Marketing Partnerships Manager to drive growth by identifying strategic partnerships and developing marketing strategies. The role requires a bachelor's degree and significant experience in marketing and partnerships, focusing on enhancing customer experiences and executing demand generation.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 4+ years of experience in marketing, partnerships and alliances.
• Logistics and transportation experience is a plus.

Responsibilities

• Identify and cultivate strategic partnerships for retail network expansion.
• Develop and implement comprehensive marketing strategies.
• Plan and execute demand generation events targeting small and medium businesses.

Skills

Strong Excel

PowerPoint skills

Creative thinking

Problem-solving

Negotiation

Persuasion

Attention to detail

Adaptability

Education

Bachelor's degree in Marketing, Business Administration, or a related field

Job description

Responsibilities:

• Partnership Development:

o Identify and cultivate retail/ other strategic partnerships and alliances that align with the organization's goals and objectives.

o Conduct market research and analysis to identify potential partners for retail network expansion and offering FedEx services to small and medium businesses.

o Develop and maintain strong relationships with key stakeholders at partner organizations.

o Negotiate partnership agreements and terms.

• Marketing Strategy:

o Develop and implement comprehensive marketing strategies to support revenue growth through new business acquisition

o Create marketing collateral, including presentations, case studies, and marketing materials.

o Coordinate marketing campaigns and promotions to drive awareness and engagement.

o Measure and analyze the effectiveness of marketing initiatives to optimize results.

• Demand generation events:

o Plan and execute demand generation events to target small and medium businesses

o Identify opportunities, market segments, industry and geographical clusters to target small and medium businesses

• Product and value proposition enhancements

o Identify customer experience, product and value proposition gaps vs. competition

o Work with cross functional teams to address value proposition gaps, hindering growth

• Reporting and Analysis:

o Track and analyze key performance indicators (KPIs) related to partnership success.

o Prepare regular reports on partnership activities and results.

o Provide insights and recommendations for driving revenue growth and new customer acquisition

Skills

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field.

• 4+ years of experience in marketing, partnerships and alliances

• Strong understanding of marketing principles and strategies.

• Excellent communication and interpersonal skills.

• Ability to build and maintain strong relationships.

• Strong project management and organizational skills

• Logistics and transportation experience is a plus.

Skills:

• Strong Excel and PowerPoint skills

• Creative thinking and problem-solving skills.

• Ability to work independently and as part of a team.

• Strong negotiation and persuasion skills.

• Attention to detail and accuracy.

• Adaptability to changing priorities and environments