Senior Marketing Manager

Saudi Petroleum Services Polytechnic; Jeddah; On-site; SAR 200,000 - 300,000; Full time

Job summary

A leading company in the events sector seeks a strategic Senior Marketing Manager to oversee targeted marketing for MDLBEAST events. You will be responsible for developing audience personas, messaging strategies, and managing campaign effectiveness to enhance engagement and ROI.

Qualifications

• 6-8 years of experience in integrated marketing or consumer brand strategy.
• Strong grasp of segmentation and marketing funnels.
• Experience in high-volume campaign rollout.

Responsibilities

• Lead development of audience personas and insights.
• Measure campaign effectiveness and optimize strategy.
• Oversee budget management for segment.

Skills

Segmentation

Cross-functional communication

Data-driven strategy

Marketing funnels

Education

Bachelor's Degree in relevant field

Job description

We’re looking for a strategic Senior Marketing Manager to own targeted marketing for specific audience segments across all MDLBEAST events. You will develop personas and audience insights, craft messaging strategies, and translate these into creative briefs and channel plans. You’ll collaborate with teams on pricing, partnerships, and ticketing to create tailored offerings, build marketing funnels, and influence product development. Additionally, you’ll measure campaign results, refine strategies, and manage the segment’s budget to maximize engagement and impact.

Key Responsibilities:

• Serve as the single point of accountability for a specific audience segment across all MDLBEAST events.

  
  

• Lead the development of audience personas, insights, and both emotional and rational motivators that drive engagement.

  
  

• Translate audience insights into clear, actionable briefs for creative, media, and campaign teams.

  
  

• Develop segment-specific messaging strategies and multi-channel marketing plans.

  
  

• Collaborate with pricing, partnerships, and ticketing teams to design offerings tailored to the needs and preferences of the segment.

  
  

• Map audience insights to a full-funnel marketing approach across relevant events, from awareness to conversion.

  
  

• Influence product development and brand activations to ensure alignment with segment needs and interests.

  
  

• Measure campaign effectiveness, analyze performance data, and continuously optimize the audience strategy.

  
  

• Oversee and manage the budget allocated to their segment, ensuring effective use of resources and ROI.

  
  

Knowledge & Experience

• Bachelor's Degree in relevant field

  
  

• 6-8 years of experience in integrated marketing or consumer brand strategy

  
  

• Strong grasp of segmentation and marketing funnels

  
  

• Able to move from high-level strategy to daily execution

  
  

• Data-literate: able to translate CRM and media insights into actionable strategy

  
  

• Experience in high-volume campaign rollout

  
  

• Familiar with how operations and ticketing shape the customer experience

  
  

• Understand local nuances

  
  

• Excellent cross-functional communicator

  
  

• Ability to control budget and find efficiencies

  
  

• Experience with female brands, luxury brands or high-volume events is a plus

  
  

Saudi Nationals are encouraged to apply