Senior Marketing

صحصح | Sahseh; Al Khobar; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading company in the fintech sector is seeking a dynamic Marketing Manager to lead their digital marketing efforts. You will play a crucial role in driving user growth and brand awareness through innovative performance marketing strategies. The ideal candidate will have over 5 years of experience in digital marketing, a strong understanding of Saudi consumer behavior, and proven expertise in managing cross-functional teams and campaigns across various digital platforms.

Qualifications

• 5+ years of experience in digital marketing, preferably in B2C apps, e-commerce, or fintech.
• Fluent in Arabic and English (written and verbal).
• Strong skills in influencer marketing and UGC campaigns.

Responsibilities

• Develop and own multi-channel digital marketing strategies.
• Plan and manage campaigns for new offers and app features.
• Analyze data & KPIs to optimize budget allocation.

Skills

Performance marketing

Growth marketing

Saudi consumer behavior

Project management

Education

5+ years of experience in digital marketing

Tools

Meta Ads Manager

Google Ads

Firebase

Excel/Sheets

Job description

We’re seeking a dynamic and data-driven Marketing Manager to lead the strategy, planning, and execution of all marketing initiatives at Sahseh. You will drive user growth, retention, and brand awareness across digital channels with a strong focus on performance marketing, influencer campaigns, content, and product marketing.

You will collaborate closely with product, design, business development, and data teams to position Sahseh as the #1 savings app in MENA region

Key Responsibilities

• Develop and own multi-channel digital marketing strategies (Google Ads, Meta, TikTok, Snapchat, email, push notifications, etc.)
• Plan and manage campaigns for new offers, seasonal activations, referral programs, and app features (Cashback, and Coupons)
• Manage influencer marketing (micro & mega), UGC programs, and brand collaborations
• Analyze data & KPIs (installs, CAC, ROAS, LTV, etc.) and optimize budget allocation accordingly
• Oversee content production (social media, motion videos, graphics) aligned with the Saudi tone and Sahseh brand identity
• Work with tech & product teams to align marketing with feature launches
• Stay ahead of digital trends, competitor insights, and platform updates

Qualifications

• 5+ years of experience in digital marketing, preferably in B2C apps, e-commerce, or fintech
• Proven experience in performance marketing and growth marketing
• Deep understanding of Saudi consumer behavior and local platforms (Snapchat, TikTok, Twitter/X, etc.)
• Strong skills in tools like Meta Ads Manager, Google Ads, Firebase, Excel/Sheets
• Experience with influencer marketing, UGC campaigns.
• Strong project management skills and ability to lead cross-functional initiatives
• Fluent in Arabic and English (written and verbal)
• Bonus: Experience in affiliate or cashback-based apps