Senior Manager of Acquisition Marketing

Any Graduation(), MBA/PG Diploma in Business Mgmt

Nationality: Any Nationality

Vacancy: 1 Vacancy

Job Description

About the Role

We are looking for a dynamic and results-oriented Senior Manager of Acquisition Marketing for KSA. In this role, you will lead the development and execution of digital acquisition strategies to drive growth and market share for Virgin Mobile, FRiENDi Mobile, and FRiENDi Pay in KSA. Align regional objectives with local strategies, manage cross-functional collaboration, and directly impact the success of our brands as a key member of the local marketing leadership team.

What You Will Do

1. Strategic Leadership
2. Develop and execute KSA-specific digital acquisition strategies to drive growth, market share, and ROI.
3. Align local initiatives with regional objectives through collaboration with the broader digital acquisition team.
4. Define, monitor, and optimize KPIs to measure campaign effectiveness and enable continuous improvement.
5. Lead end-to-end execution of digital campaigns (SEM, SEO, paid social, display, affiliate marketing) tailored to Saudi audiences.
6. Data-Driven Optimization
7. Leverage analytics to refine campaigns, enhance conversion rates, and improve acquisition efficiency.
8. Partner with analytics/data science teams to generate actionable insights for decision-making.
9. Brand Collaboration & Cross-Promotion
10. Partner with brand teams to design culturally relevant campaigns for Saudi consumers.
11. Identify cross-promotional opportunities to maximize brand synergies and reduce acquisition costs.
12. Cross-Functional Collaboration
13. Collaborate with product, tech, and sales teams to ensure flawless execution of initiatives.
14. Budget & Financial Oversight
15. Manage the KSA digital acquisition budget, optimizing resource allocation for maximum ROI.
16. Deliver financial performance reports, including forecasts, variance analysis, and recommendations.
17. Build and mentor a high-performing team, fostering innovation, collaboration, and excellence.
18. Drive professional development through mentorship and career growth initiatives.

What You Will Need

Education:

• Master's degree in Marketing or related field; MBA preferred.

Experience:

• 8+ years in digital acquisition, growth marketing, or digital marketing, with a proven track record in the Saudi market.
• Leadership experience in technology, telecommunications, or media industries.

Skills:

• Data-driven decision-making and advanced analytical capabilities.
• Strong cross-functional leadership and stakeholder management.
• Budget management and ROI optimization.
• Deep understanding of Saudi consumer behavior, regulations, and competitive landscapes.

Company Industry:

• IT - Software Services

Department / Functional Area:

• Marketing
• Brand Management
• Marketing Research
• Digital Marketing