Senior Executive - Media Planning

SupportFinity™; Riyadh; On-site; SAR 200,000 - 300,000; Full time

Job summary

A leading media agency in Saudi Arabia is seeking a skilled Media Planner to lead the development and execution of impactful media strategies for clients. The role involves analyzing market data, mentoring junior team members, and managing client relationships. Candidates should have 2-5 years of media planning experience, a bachelor's degree, and strong analytical skills. This opportunity offers a vibrant work environment with a focus on digital media and innovative planning techniques.

Qualifications

• 2-5 years of experience in media planning or related role.
• Proven ability to mentor and lead a team.
• Strong organizational skills and ability to multitask.

Responsibilities

• Lead the development of media plans for clients.
• Analyze market and consumer data for targeted strategies.
• Develop documents related to media strategies and reports.

Skills

Analytical skills

Commercial understanding

Team management

Media negotiation

Digital media knowledge

Education

Bachelor’s degree in marketing or related field

Tools

MS Office 365

Google Ads

DV360

Meta Business Manager

Job description

Company Description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that understanding people is at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire individuals and move businesses forward.

Overview

• Our senior executive will lead the development and implementation of media plans for clients, including analyzing market and consumer data, identifying target audiences, and selecting media channels.
• Is aware and understands the importance of setting key performance indicators and being an active member in achieving them.
• Collaborate with other members of the planning team and cross-functional teams to develop and execute effective media strategies.
• Manage day-to-day client relationships and communications.
• Mentor and guide junior planning team members.

Responsibilities

Technical & Product

• Ability to comprehend a client’s requirements, pose appropriate inquiries, and devise a plan for utilizing media outlets in accordance with the client’s goals.
• Strong analytical skills and ability to interpret data and market research.
• Good sense of commercial understanding, able to evaluate ROI drivers for both business partners and agency.
• Develop, assess and present to the client documents related to media strategies, media plans, and reports (campaign & competitive).
• Expertly developing and evaluating supplier proposals.
• Ability to set client’s expectations on all projects.
• Work closely with the finance department to manage the ongoing financials on the account, generate periodical reconciliation and manage ad‑hoc vendor issues.
• Foster relationships with the clients where the planner is respected for their media skills and ability to add value to the effectiveness of clients’ media investment.
• Ability to work on MS Office 365 software suite (Word, Excel, PowerPoint, Teams, etc.).
• In‑depth knowledge and experience with various media planning and buying tools and platforms such as Z/X Plan, Statex, Global Web Index (GWI), Euromonitor, World Advertising Research Center (WARC), Similar Web, etc.
• In‑depth knowledge of various industry digital planning tools such as DV360, Google Ads, Meta Business Manager, Snap Chat Ads Manager, Twitter Ads Manager, TikTok Ads Manager.
• Knowledge of digital media and emerging technologies.
• Lead on media spend summaries and flowcharts to make sure they are updated and accurate.
• Direct team member with the input from strategy, implementation, data‑driven insights and recommendations.
• Mastery of flawless media planning process and ability to design integrated solutions to clients.
• Strong relationship with media vendors, ability to negotiate extra deliverables for the client (rates, extensions, delivery deadlines etc.).
• Work with Buying Team: Provide them with an investment brief, collaborate in the development of implementation plan and liaise with them regarding any issues on on‑going plans.
• Help the team as required, e.g. perform competitive analyses, answering direct information requests, evaluation of media options.
• Involved in helping develop and deliver competitive/plan rationale presentations.

Qualifications

• Bachelor’s degree in marketing, advertising, or a related field.
• 2‑5 years of experience in media planning or related role (online & offline).
• Proven ability to mentor and lead a team of planning executives.
• Strong organizational skills, team player, ability to multitask, and work under pressure.
• Digital Certifications across the major platforms, including Meta (FB & IG), Google, Snapchat, LinkedIn, Twitter, etc.