Senior Digital Marketing

Rama Medical Group; Jeddah; On-site; SAR 150,000 - 200,000; Full time

Job summary

A health-focused organization in Jeddah is seeking a Senior Digital Marketing professional with a minimum of 2 years of experience. The role involves developing multi-channel strategies and managing CRM integrations while executing paid and organic campaigns. Ideal candidates should have a strong background in audience targeting and lead generation strategies. This position offers an exciting opportunity to lead innovative marketing efforts.

Qualifications

• +2 years of experience in digital marketing.
• Strong understanding of audience targeting and market research.

Responsibilities

• Conduct detailed market research to define buyer personas.
• Design a lead generation funnel (TOFU, MOFU, BOFU).
• Launch and manage paid media campaigns and organic content efforts.

Skills

Audience Targeting

Lead Generation

Multi-channel Strategy

CRM Management

Campaign Execution

Tools

LinkedIn Sales Navigator

SEMrush

HubSpot

Salesforce

Zoho

Job description

We're looking to hire:

Senior Digital Marketing

+2 years of experience in the same position

Scope

Audience Targeting & Research: Conduct detailed market research to define buyer personas.

Job roles:

• Use tools like LinkedIn Sales Navigator, SEMrush, or Clearbit for B2B targeting
• Lead Generation Strategy Development: Design a lead generation funnel (TOFU, MOFU, BOFU)
• Develop multi-channel strategies (LinkedIn, Google Ads, SEO, email, etc.)
• Technical Setup & Tool Integration: Ensure proper lead management. Manage CRM and automation platform integrations (e.g., HubSpot, Salesforce, Zoho)
• Use and suggest tools like Unbounce, Instapage, Typeform, or native CRM forms to support targeting and lead generation activities
• Support technical aspects of Campaign Execution (Paid & Organic): Launch and manage paid media campaigns (PPC, social media ads) and organic content efforts (SEO blogs, LinkedIn posts)