Senior Content Writer | Social Media

Who We Are

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.

Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

General Overview of the Role

A Content Developer is responsible for creating, curating, and managing content across various platforms to support business goals, enhance user engagement, and improve brand visibility. This role requires a combination of writing, editing, and technical skills, as well as the ability to work collaboratively with cross-functional teams. Content Developers are also tasked with ensuring that content is optimized for user experience and platform-specific requirements. They regularly analyze content performance to make data-driven decisions for future content strategies. Additionally, they stay updated on industry trends and audience preferences to ensure the content remains relevant, engaging, and aligned with the organization's objectives.

Minimum Qualifications:

• Bachelor's degree in Arabic, English, Journalism, Marketing, or a related field.
• Minimum 3 years of experience in content creation, writing, or development across various platforms.
• Strong writing, editing, and proofreading skills with a keen eye for detail.
• Knowledge of SEO best practices and how they apply to content development.
• Familiarity with social media platforms and content strategies.
• Strong communication and collaboration skills.
• Ability to work independently and manage multiple content projects simultaneously.

Responsibilities include:

• Developing high-quality, engaging, and informative content for social media, marketing materials, and other digital platforms.
• Researching industry trends, audience needs, and competitor content to create content strategies aligned with business objectives.
• Writing and editing copy for various purposes, ensuring clarity, accuracy, and adherence to brand tone and style in Arabic and English.
• Collaborating with design, SEO, and marketing teams to optimize content for performance and user experience.
• Creating and maintaining content calendars to ensure timely delivery across platforms.
• Reviewing and updating existing content to keep it relevant and aligned with current business goals.
• Working with stakeholders to understand content requirements and tailoring content to target audiences.
• Monitoring content performance using analytics tools and adjusting strategies to improve engagement, reach, and conversions.
• Ensuring all content follows company guidelines and industry best practices.
• Proofreading and editing content for accuracy, grammar, spelling, and formatting.

Preferred Skills and Experience

• Experience with multimedia content creation (videos, infographics, podcasts).
• Familiarity with analytics tools (e.g., Google Analytics, SEMrush).
• Previous experience with content marketing or digital marketing.
• Experience using AI-based content creation tools (e.g., ChatGPT, Jasper AI).
• Experience in specific industries (e.g., tech, healthcare, finance) for content creation.

At VML, we are committed to fostering an inclusive work environment that is rewarding and career-forward. Our initiatives in Inclusion, Equity & Belonging, alongside the VML Foundation, reflect our dedication to community impact. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive meaningful experiences that resonate in every action and interaction.

VML is a WPP Agency. For more information, please visit our website and follow VML on social channels such as Instagram, LinkedIn, and X.

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