Senior Content Writer | Social Media

VML South Africa; Riyad Al Khabra; On-site; SAR 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a talented Content Developer to create and manage engaging content across various platforms. This role combines creativity with technical skills to enhance brand visibility and user engagement. The ideal candidate will possess strong writing and editing abilities, with a keen understanding of SEO best practices. You will collaborate with cross-functional teams to develop strategies that resonate with target audiences and drive business goals. Join a dynamic team that values innovation and fosters an inclusive work environment where your contributions will make a meaningful impact.

Qualifications

• 3+ years of content creation experience across various platforms.
• Strong writing and editing skills with attention to detail.

Responsibilities

• Develop engaging content for social media and marketing materials.
• Collaborate with teams to optimize content for performance.

Skills

Content Creation

Writing

Editing

SEO Best Practices

Communication

Collaboration

Education

Bachelor’s degree in Arabic, English, Journalism, Marketing

Tools

Google Analytics

SEMrush

AI-based content creation tools

Job description

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

General overview of the role

A Content Developer is responsible for creating, curating, and managing content across various platforms to support business goals, enhance user engagement, and improve brand visibility. This role requires a combination of writing, editing, and technical skills, as well as the ability to work collaboratively with cross-functional teams. Content Developers are also tasked with ensuring that content is optimized for user experience, and platform-specific requirements. They regularly analyze content performance to make data-driven decisions for future content strategies. Additionally, they stay updated on industry trends and audience preferences to ensure the content remains relevant, engaging, and aligned with the organization’s objectives.

Responsibilities:

• Develop high-quality, engaging, and informative content for social media, marketing materials, and other digital platforms.
• Research industry trends, audience needs, and competitor content to create content strategies that align with business objectives.
• Write and edit copy for various purposes, ensuring clarity, accuracy, and adherence to brand tone and style in Arabic and English.
• Collaborate with design, SEO, and marketing teams to ensure content is optimized for performance and user experience.
• Create and maintain content calendars to ensure timely delivery of content across multiple platforms.
• Review and update existing content to keep it relevant and aligned with current business goals and strategies.
• Work with stakeholders to understand content requirements and objectives, tailoring content to specific target audiences.
• Monitor content performance using analytics tools and adjust strategies to improve engagement, reach, and conversions.
• Ensure all content follows company guidelines and industry best practices.
• Proofread and edit content for accuracy, grammar, spelling, and formatting.

Minimum Qualifications:

• Bachelor’s degree in Arabic, English, Journalism, Marketing, or a related field.
• Minimum 3 years experience in content creation, writing, or development across various platforms.
• Strong writing, editing, and proofreading skills with a keen eye for detail.
• Knowledge of SEO best practices and how they apply to content development.
• Familiarity with social media platforms and content strategies.
• Strong communication and collaboration skills.
• Ability to work independently and manage multiple content projects at once.

Nice to have/preferred skills and experience:

• Experience with multimedia content creation (videos, infographics, podcasts).
• Familiarity with analytics tools (e.g., Google Analytics, SEMrush).
• Previous experience with content marketing or digital marketing.
• Experience using AI-based content creation tools (e.g., ChatGPT, Jasper AI).
• Experience in a specific industry (e.g., tech, healthcare, finance) for content creation.

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

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