Senior Brand Manager

Nestle; Saudi Arabia; On-site; SAR 60,000 - 120,000; Full time

Job summary

An established industry player is seeking a Senior Brand Manager to drive marketing strategies and brand activations. This role focuses on enhancing brand equity and fostering business growth through innovative campaigns and effective market research. With a strong emphasis on digital engagement and consumer interaction, you will lead initiatives that resonate across various channels. If you have a proven track record in strategic management within the FMCG sector and a passion for brand development, this is an exciting opportunity to make a significant impact in a dynamic environment.

Qualifications

• Minimum 12 years of experience in marketing, with 3 years in strategic roles.
• Experience in leading FMCG companies, preferably in the beverage sector.

Responsibilities

• Manage marketing strategy implementation and brand activations.
• Lead development of NW's social media strategy and monitor campaign effectiveness.

Skills

Marketing Strategy

Brand Management

Market Research

Digital Marketing

Leadership

Education

MSc/MA in Business Administration

MSc/MA in Marketing

Job description

Nestl Waters KSA Almanhal Water Factory (Position based in Almanhal Water Factory - Riyadh Industrial Area)

Senior Brand Manager

Main Purpose of Job:
Manage the implementation of NW's marketing strategy by planning, designing, and deploying brand activations, marketing campaigns, and innovations to improve brand equity and drive business growth. Actively manage PFME spending and reporting in cooperation with the finance team.

Main Responsibilities:

• Ensure effective cascading of the marketing strategy into business plans to ensure vertical alignment and horizontal integration with other interfacing strategies and business plans.
• Manage the development and implementation of frameworks, methodologies, and guidelines to drive innovation and renovation projects across the organization in a consistent manner, aligned with leading practices.
• Identify the need for external agencies and suppliers, collaborating with the procurement function to source and engage them to support brand activations and marketing campaigns.
• Identify and recommend cost-effective ways to gather and understand market trends, consumer needs, and competitor activities; manage market research efforts to recommend strategic options and directions to achieve NW's short and long-term objectives.
• Lead the development of content for all brand activations and marketing campaigns, aligning with overall brand guidelines, promoting NW’s products, and supporting sales growth.
• Identify opportunities to expand marketing campaigns and brand activations into digital spaces and on-ground consumer engagement activities across various channels to reach a wider audience and drive sales across regions.
• Lead the development of NW's social media strategy in line with overall marketing objectives to promote the brand and attract more consumers through online channels.
• Monitor and measure the outcomes and effectiveness of marketing campaigns and brand activations; identify areas for improvement and recommend actions for continuous enhancement.
• Manage PFME and reporting activities.

Education & Experiences:

• MSc/MA in Business Administration, Marketing, or a relevant field.
• Minimum 12 years of experience in marketing or a relevant field, with at least 3 years in strategic management and leadership roles within leading FMCG companies in the KSA market, preferably in the beverage sector.