Senior Brand Manager

Aspen Holdings; Riyadh; On-site; SAR 60,000 - 100,000; Full time

Job summary

An established industry player in the pharmaceutical sector is seeking a Senior Brand Manager to lead marketing strategies across the GCC region. This role involves collaborating with regional teams to drive sustainable growth through innovative marketing tactics and digital campaigns. The ideal candidate will possess strong leadership skills, a proven track record in brand management, and the ability to thrive in multicultural environments. Join a dynamic team dedicated to enhancing product performance and making a significant impact in the healthcare market.

Qualifications

• 3-5 years in brand management with GCC pharmaceutical sales/marketing experience.
• Experience in multinational pharmaceutical companies preferred.

Responsibilities

• Develop and implement marketing strategies across the GCC region.
• Analyze competitors and develop counter-strategies.
• Drive digital marketing campaigns and measure effectiveness.

Skills

Sales and Marketing Knowledge

Fluency in Arabic

Fluency in English

Leadership Skills

Multi-tasking

Education

Bachelor's in Medical-related Field

MBA

Job description

Any Graduation(), MBA/PG Diploma in Business Management

Nationality

Any Nationality

Vacancy

1 Vacancy

Job Description

Role Purpose:

• Responsible for expanding and driving sustainable growth of Aspen's portfolio in the GCC region through commercial excellence, marketing strategies, and digital marketing tactics.
• Understand global and local strategies, collaborate with support functions to create tailored marketing approaches, and ensure budget and profitability management.
• Work closely with regional peers and local sales and marketing teams as part of the Regional Marketing team.
• Report directly to the Central Marketing Manager EME.

Responsibilities:

• Develop and implement marketing strategies and brand plans across the GCC, monitor their execution.
• Analyze competitors, market share, and sales; develop counter-strategies.
• Develop, coach, and enable high-performance teams; promote best practices and knowledge sharing.
• Operate within matrix environments and multicultural teams.
• Set and validate sales budgets and long-term plans for products.
• Train and guide sales force with skills and promotional activities to meet objectives.
• Manage and report on territory A&P activities.
• Support market access initiatives and tender processes.
• Optimize field force deployment and promotional strategies.
• Plan OTC campaigns and pharmacy retail advertising, engaging key stakeholders.
• Coordinate new product launches, from prelaunch to post-launch tracking.
• Drive digital marketing campaigns and measure their effectiveness.
• Develop promotional materials prior to campaigns.
• Engage with internal and external stakeholders, including KOLs, hospitals, agencies, and officials.
• Organize and attend conferences, CME, and meetings regionally and locally.
• Support licensing, pipeline, and therapeutic trend assessments.
• Implement strategies to enhance product performance.
• Perform additional tasks as required.

Qualifications & Experience:

• Bachelor's in a medical-related field; MBA preferred.
• 3-5 years in brand management; GCC pharmaceutical sales/marketing experience is a plus.
• Experience in multinational pharmaceutical companies, with OTC experience as an advantage.

Technical Skills:

• Strong sales and marketing knowledge.
• Experience managing promotional arrangements with distributors.
• Proven sales and marketing performance record.
• Fluency in Arabic and English; French is a plus.

Candidate Attributes:

• Initiative, multi-tasking, results-oriented, systems thinking.
• Strong planning, organizational, and market knowledge.
• Leadership, credibility, empathy, influence skills.
• High standards, professional knowledge, personal responsibility.

Core Competencies:

Business: Customer commitment, accountability.

People: Leadership and influence.

Self: Growth, integrity, action.

Industry: Pharma, Biotech, Clinical Research

Departments: Marketing, Brand Management, Digital Marketing

Keywords: Senior Brand Manager

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