Senior Brand Manager

Al-Dawaa Medical Services Co.; Al Khobar; On-site; SAR 300,000 - 400,000; Full time

Job summary

A leading pharmaceutical company in Al Khobar is seeking a Marketing Manager to develop and implement marketing strategies for their brands. The ideal candidate should have over 5 years of experience in FMCG or pharmaceutical brand marketing, possess a Bachelor's degree in Marketing or related fields, and demonstrate strong skills in strategic thinking and communication. The role includes managing marketing activities across all channels, leading product launches, and collaborating with cross-functional teams. Competitive compensation is offered.

Qualifications

• 5+ years of experience in FMCG /Pharmaceutical brand marketing.
• Strong strategic and analytical thinking with attention to market dynamics.
• Experience managing across-market brand communication.

Responsibilities

• Develop and implement strategic marketing plans for assigned brands.
• Manage and execute marketing activities across all sales channels.
• Lead the launch of new products and monitor brand performance.

Skills

Strategic and analytical thinking

Excellent verbal and written communication skills

Project management

Brand management skills

Digital marketing tools

People management skills

Interpersonal skills

Education

Bachelor’s degree in Marketing

Job description

JOB PURPOSE / ROLE

• Responsible for planning and executing the marketing
• strategies of DMSCO brands across all channels (Al-Dawaa Pharmacies, Modern trade, Health care retail accounts and international market).
• Key focus area include building brand equity, customer engagement and market penetration while supporting CRM and loyalty program as well.

ESSENTIAL JOB FUNCTIONS

• Develop and implement strategic marketing plans for assigned brands across all relevant markets (KSA and international markets).
• Define brand positioning, value proposition and key messaging aligned with market needs and company goals.
• Conduct market research, competitive analysis and consumer insight studies to identify opportunities and guide brand strategy.
• Manage and execute marketing activities across all sales channels (Retails activation, in-store visibility, promotions, pharmacist’s engagements, shelf presence, B2B campaigns, brand communications, awareness campaigns, and customer retention campaigns).
• Plan and oversee ATL and BTL marketing campaigns, and supervise digital and social media strategies to ensure consistent brand visibility and engagement.
• KOLs and sales ream training for all brands USPs and marketing messages.
• Lead the launch of new products, monitor brand performance and lead the lifecycle management by implementing corrective actions to ensure achievement of business objectives.
• Develop and manage marketing budget and ensuring cost effectiveness use of resources.
• Support international distributers and marketing partners with branding materials, product knowledge and promotional guidance.
• Track KPIs and prepare regular reports on brand health , campaign effectiveness and market needs
• Evaluate NPDs and provide market and consumer marketing insights for the NPDs committee.
• Collaborate with external principals, internal stakeholders and cross-functional teams.
• Leadership and development of junior assistant brand managers with high responsibilities.
• Packaging Art works review, corrections, approval with regulatory team.

EDUCATION AND EXPERIENCE

• 5+ years of experience in FMCG /Pharmaceutical brand marketing and related roles.
• Bachelor’s degree in Marketing, business administration , Advertising and Communications

Skills

• Strong strategic and analytical thinking with attention to market dynamics.
• Excellent verbal and written communication skills – English & Arabic
• Confidential presenter and trainer, especially in pharmacy, retail field force engagement
• In-depth knowledge of pharmacy and FMCG distribution channels.
• Experience managing across-market brand communication ( GCC/Global )
• Ability to handle multiple projects in a fast –paced environment
• Skilled in brand managements , brand performance analysis and insights generations
• Competent in Digital marketing tools and Social media strategic managements.
• Collaborative mindset with high emotional intelligence adaptability
• Competent in people management skills.

Education

Marketing, business administration , Advertising and Communications