Senior Arabic Copywriter / Conceptualizer

Ogilvy MENA; Riyadh; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading creative agency in the MENA region is seeking a Senior Arabic Copywriter for their Riyadh office. This role involves generating compelling copy and concepts for various campaigns, emphasizing a strong understanding of the Saudi market. Candidates must have extensive experience in advertising and a robust portfolio showcasing effective work. Candidates should also possess native-level proficiency in Arabic, alongside strong English skills.

Qualifications

• Extensive experience in copywriting and conceptualization for advertising campaigns.
• Native-level proficiency in Saudi Arabic and excellent command of Modern Standard Arabic.
• Expert-level skills in developing strategic concepts and copywriting.

Responsibilities

• Generate compelling and culturally relevant concepts and copy.
• Lead development of strong, strategic, and culturally resonant creative concepts.
• Work closely with the creative team to develop groundbreaking campaigns.

Skills

Copywriting

Conceptualization

Cultural insights

Social media content creation

Communication skills

Tools

PowerPoint

Keynote

Job description

About Ogilvy

Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry.

About the Role

Memac Ogilvy, a leading creative network in MENA and part of the global Ogilvy/WPP network, is seeking a Saudi Senior Arabic Copywriter / Conceptualizer for our Riyadh office. We are an integrated communications agency focused on "Making Brands Matter" through agile delivery and a strong people agenda. You'll join a diverse creative team, led by our Chief Creative Officer, contributing to award-winning work in a competitive industry space, with a strong focus on the Saudi market.

What You’ll Do

• Develop & Craft: Generate compelling, culturally relevant, and insightful concepts and copy for diverse campaigns, with a strong focus on the Saudi market and social media trends. This includes crafting impactful scripts, manifestos, straplines, slogans, and body copy for various media (digital, social, ATL, BTL).
• Conceptualize & Innovate: Lead the development of strong, strategic, and culturally resonant creative concepts, translating insights into unexpected and effective ideas.
• Collaborate & Present: Work closely with the creative team, Art Directors, and the ECD to develop groundbreaking campaigns. Present ideas clearly and persuasively to internal teams and clients.
• Market Expertise: Apply deep understanding of the Saudi market, local nuances, and consumer behavior to all creative output.
• Social-First Content: Develop engaging, social-first content, staying abreast of emerging social media trends.
• Quality Assurance: Ensure linguistic accuracy, impact, and adherence to advertising best practices, including proofreading and checking for compliance.

What You’ll Need

• Experience & Portfolio: Extensive experience in copywriting and conceptualization for advertising campaigns, with a strong portfolio showcasing creative, effective, and culturally relevant work, including examples of strong scripts and manifestos.
• Language Proficiency: Native-level proficiency in Saudi Arabic (all dialects preferred, especially Najdi/Hijazi) and excellent command of Modern Standard Arabic is mandatory. Strong English communication skills are also required.
• Conceptual & Copywriting Craft: Expert-level skills in developing strategic concepts and masterful command of Arabic copywriting, including tone of voice, linguistic nuances, and persuasive writing for various formats.
• Saudi Market Acumen: In-depth knowledge of Saudi culture, traditions, and contemporary trends, with a proven ability to spot and integrate cultural insights.
• Social Media Expertise: Deep understanding of content creation for social media, including short form copy, trending formats, and engagement strategies.
• Soft Skills: Exceptional creativity, strong communication and presentation skills, proactive, curious, adaptable, highly collaborative, and excellent attention to detail.
• Technical Skills: Proficient in creating compelling presentations (e.g., PowerPoint, Keynote).

How We’ll Support You

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.

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