Senior Analytics Lead

Tahaluf; Saudi Arabia; On-site; SAR 60,000 - 100,000; Full time

Job summary

Join an ambitious and innovative team at a leading B2B events organizer in Saudi Arabia. As a Senior Analytics Lead, you'll be at the forefront of transforming the events landscape, leveraging data to drive impactful marketing strategies. This role offers the unique opportunity to work within a dynamic and fast-paced environment, collaborating with cross-functional teams to deliver high-quality insights and reports. You'll play a crucial role in shaping the future of events, ensuring that data-driven decisions lead to successful outcomes. If you're ready to make a significant impact and accelerate your career, this is the place for you.

Qualifications

• 5+ years of experience in analytics and digital marketing roles.
• Proficiency in tools like Google Analytics and Adobe Analytics.

Responsibilities

• Support Marketing Analytics Manager in driving data-informed strategies.
• Develop and implement analytics reports for marketing managers.

Skills

Digital Marketing

Data Analysis

Project Management

Communication Skills

Education

Bachelor's Degree

Tools

Google Analytics

Eloqua

Adobe Analytics

Adobe Target

Job description

Tahaluf is rewriting the events playbook. Its purpose is transformational, its DNA digital, and its ambition unprecedented. Tahaluf is scaling to further increase its lead as the largest B2B Live and On Demand Events organiser in Saudi Arabia: by SQM, Attendance, Colleagues and Revenue.

To scale at this pace requires impeccable local partners, and Tahaluf is proud to enjoy the support and partnership of several Government and Non-Government Organisations that are at the apex of Saudi's B2B and B2C large scale events scene. In fact, our partners do not just support the expansion of live events in the Kingdom; they are also the partner of choice for heavyweights like Apple, Amazon and Alibaba.

Be part of something BIG! Building on the success of record-breaking tech event LEAP, the most attended tech event in the world, Tahaluf is making a huge impact on the global events sector. Tahaluf is bringing iconic Informa brands to Saudi Arabia, including Cityscape Global, which celebrated record-breaking participation at its debut Saudi edition, and award-winning cybersecurity event Black Hat.

Join our ambitious and highly committed team, who are not afraid to push boundaries and disrupt the status quo. Be ready to be thrown in at the deep end, taking on large-scale projects from day one, under the guidance of a supportive leadership team who will encourage your personal development and offer you new opportunities.

Job Description

We are building awe-inspiring experiences. We are launching award-winning brands. And we are scaling faster than any event organiser in history. Take a leap with Tahaluf; we are offering you the chance to:

• Work within a highly dynamic business with the energy and style of a start-up
• Be part of building a business that is launching new products and events at scale
• Grab an opportunity to accelerate your career and make a real impact

The Senior Analytics Lead is responsible for supporting the Marketing & Analytics Manager in driving data-informed strategies to support business objectives. This role involves helping design advanced analytics frameworks, supporting analytical projects, and ensuring high-quality data insights that align with the organization's strategic goals.

KEY RESPONSIBILITIES:

• Support the Marketing Analytics Manager
• Develop and implement analytics reports for marketing managers
• Collaborate with cross-functional teams to identify key business questions and analytical needs
• Design, execute, and interpret data analyses using statistical methods and tools
• Provide actionable insights through data visualization and storytelling
• Ensure data quality, accuracy, and accessibility across the organization
• Stay updated on industry trends and emerging analytical technologies
• Communicate findings and recommendations effectively to stakeholders at all levels

LEADERSHIP

• Work with the wider marketing team to ensure successful delivery of marketing analytics reports in line with KPIs, event, and divisional strategy
• Stay up-to-date on the latest trends and technologies in marketing analytics and data science
• Develop and maintain relationships with external partners, such as data vendors and agencies

ANALYSIS & INSIGHT

• Monitor campaign performances by producing relevant and timely reports
• Recommend changes to campaign execution based on data insights
• Identify trends and insights, and optimize spend and performance based on the insights
• Share relevant insights with wider marketing team and senior management to drive revenues or pursue new opportunities

PLANNING & CAMPAIGN MANAGEMENT

• Work with the marketing team to ensure all campaigns are tracked accurately and in accordance with the team's KPIs

MARKETING EXECUTION

• Work with marketers to identify the target universe and key segments within the target universe
• Assist with the development of personas, value propositions, and messaging for each of the key segments for each product

Candidates should have significant experience in digital marketing roles, proficiency with tools like Google Analytics, Eloqua, Adobe Analytics, and Adobe Target, and possess strong analytical, communication, and project management skills. A minimum of 5 years experience in analytics and a relevant bachelor’s degree are required.