Visual Design and Merchandising Specialist (Riyadh, Saudi Arabia) - Campus Recruitment
Job Responsibilities
Design Creation
Develop innovative and visually appealing graphic designs for marketing materials such as posters, flyers, digital ads, and social media content that effectively communicate the company’s brand message and engage the target audience in Saudi Arabia.
Create 3D models and renderings for store layouts, product displays, and promotional events, ensuring design elements align with the brand identity.
Collaborate with marketing and product teams to understand campaign goals and translate them into compelling design concepts tailored to local consumers.
Visual Merchandising
Plan and implement in-store visual merchandising strategies to enhance the customer shopping experience, including product arrangement, fixture placement, and signage.
Analyze sales data and customer behavior to optimize product placement and store layout, focusing on high-traffic areas and popular products.
Select and source visual merchandising materials that match the brand image and cultural preferences, such as props and mannequins.
Coordinate with store managers and sales teams to maintain visual merchandising standards across all Riyadh stores.
Localization and Adaptation
Integrate Saudi cultural elements, colors, and symbols into designs and merchandising concepts to increase local relevance.
Stay informed on local fashion trends, consumer preferences, and industry practices to inform design and merchandising decisions.
Ensure compliance with local laws, regulations, and cultural norms, particularly regarding advertising and public displays.
Job Requirements
Education Background
Bachelor’s degree in Graphic Design, Visual Merchandising, Interior Design, or a related field.
Design Skills
Proficiency in Adobe Photoshop, Illustrator, and 3D modeling tools like Blender or 3ds Max.
Strong portfolio demonstrating creativity, color theory, composition, and typography skills.
Visual Merchandising Knowledge
Understanding of product placement, display design, and store layout principles.
Ability to create engaging shopping environments through visual elements.
Cultural Adaptability
Willingness to learn and respect Saudi culture, incorporating local elements into work.
Stay updated on local trends and industry practices.
Ensure all work complies with local laws, regulations, and cultural norms.