Sales Manager – Fitness Clubs (B2C & B2B)

Confidential; Riyadh; On-site; SAR 80,000 - 120,000; Full time

Job summary

A leading company seeks a Sales Manager to drive growth in memberships and corporate contracts for fitness clubs. The role entails strategic development for individual and corporate sales, team management, and enhancing customer experiences while achieving revenue targets. Ideal candidates possess strong leadership skills and a proven track record in the Saudi sales market.

Qualifications

• Minimum 5–7 years of experience in sales, preferably in the fitness or service industry.
• Fluent in both Arabic and English.

Responsibilities

• Develop strategies for attracting new members and improving retention rates.
• Identify and target potential corporate clients for group membership deals.

Skills

Customer behavior knowledge

Sales strategy development

Communication skills

Team motivation

Education

Bachelor’s degree in Business Administration

Bachelor’s degree in Marketing

Bachelor’s degree in Sales

Tools

CRM systems

Data analysis tools

Job description

Work location :Riyadh, Saudi Arabia.

Sales Managerto lead and develop effective sales strategies aimed at increasing memberships and corporate contracts for fitness clubs. The role focuses on building strong relationships with both individuals (B2C) and businesses (B2B) to achieve revenue targets and sustainable growth.

Key Accountabilities

• B2C – Individual Sales:

1. Develop strategies to attract new members and improve retention and renewal rates.
2. Analyze customer data and behavior to create personalized offers.
3. Manage and coach the in-house sales team to meet monthly and annual targets.
4. Enhance the customer experience by following up on feedback and ensuring high-quality service.
5. Execute promotions, discounts, and loyalty programs to boost sales.
6. Collaborate with the marketing team to design targeted advertising campaigns.
7. Monitor daily, weekly, and monthly sales performance and provide improvement suggestions.
8. Oversee two separate clubs.

• B2B – Corporate Sales:

1. Identify and target potential corporate clients for group membership deals.
2. Build strong partnerships with large companies, government entities, hospitals, schools, etc.
3. Design customized packages that suit corporate client needs.
4. Negotiate and close deals with organizations to meet sales targets.
5. Coordinate with training and sports services teams to deliver corporate fitness programs and events.
6. Represent the company in industry conferences and exhibitions to expand the business network.
7. Prepare periodic performance reports, analyze results, and propose improvement strategies.

Skills

Qualifications & Experience:

• Bachelor’s degree in Business Administration, Marketing, Sales, or related field.
• Minimum 5–7 years of experience in sales, preferably in the fitness or service industry within Saudi Arabia.
• Strong knowledge of customer behavior and sales strategies in the Saudi market.
• Proficient in CRM systems and data analysis tools.
• Proven leadership and team motivation skills.
• Ability to work under pressure and meet monthly/yearly targets.
• Excellent communication and presentation skills.
• Fluent in both Arabic and English.