Regional Marketing Manager - Saudi Arabia

Genetec Inc; Saudi Arabia; On-site; USD 70,000 - 100,000; Full time

Job summary

A leading technology firm seeks a Regional Marketing Manager in Saudi Arabia. This strategic role will drive demand generation and enhance brand awareness through integrated marketing campaigns and effective budget management. The ideal candidate will collaborate with corporate and local teams to maximize regional market impact.

Qualifications

• Experience in managing marketing campaigns and budgets.
• Proven background in demand generation strategies.
• Strong communication skills and ability to collaborate across teams.

Responsibilities

• Develop and implement regional marketing strategies to drive demand.
• Manage and report on the marketing budget for the region.
• Collaborate with sales and marketing teams to ensure alignment and execution of campaigns.

Skills

Strategic Planning

Campaign Management

Budget Management

Public Relations

Demand Generation

Channel Marketing

Job description

The Team

The Genetec Marketing Department takes centre stage in showcasing the Genetec brand across regions. The Regional Marketing Manager reports to the Regional Marketing Lead META (Middle East, Turkey and Africa), part of the EMEA region, and partners with the Sales and supporting Marketing teams.

The Position

The Regional Marketing Manager Saudi Arabia is a strategic and tactical role in the META territory (part of the EMEA region), aligned with the regional business needs. It is a key contributor to demand generation, brand awareness and building end-user and partner engagements.

This role is responsible for ensuring the coordination and execution of marketing campaigns and events that generate new prospects and repeat purchases for the regional sales team. The Regional Marketing Manager is also responsible for overseeing the regional marketing budget and tracking its performance relative to outcomes, while keeping corporate objectives in mind.

Strategy, Development & Implementation

• Collaborate with the regional and corporate marketing teams and local agencies to develop regional marketing strategies and communicate plans with the local sales and marketing teams.
• Execute and implement activities to ensure successful alignment with the objectives and strategy.
• Oversee the marketing budget for the region. Manage and ensure on-target budget performance while maximising ROI and provide reports on a regular basis.
• Approve relevant marketing program translated content align to regional languages as needed.
• Serve as key contact for all marketing activities in the Saudi Arabia region.

Demand Generation & Program Management

• Build and implement integrated programs and campaigns to maximize end-user engagement.
• Execute online and offline marketing initiatives, integrating digital, email, print, direct mail, social media, company websites, brand awareness, and drip marketing initiatives.
• Develop and manage regional demand generation strategies and campaigns driving new opportunities that convert into pipeline / revenue aligned with regional goals.
• Adapt and align corporate programs into local/regional campaign and tactics, including web / in-person seminars, tradeshows, executive roundtables, targeted appointment-setting programs, customer-facing events, etc.

Public & Media Relations

• Work closely with the Regional Marketing Lead, the local PR agencies and the Global PR team, to support the PR strategy for the region ensuring desired levels of regional PR coverage.

Channel Partner Marketing

• Market products and solutions aligned with the channel marketing program to key channel partners in the region and help recruit new partners if necessary.
• Work closely with the regional sales organization and channel partners to extend the reach to create end-user demand

Technology Partner Marketing

• Work closely with the Alliance Partner Marketing team to ensure alignment with corporate objectives while respecting regional needs.
• Collaborate with the Regional Marketing Lead and the local sales teams todetermine the specific goals and engagement for technology partners in the region.