Regional Marketing Manager – Middle East, Africa and India – Precision Sensors and Instrumentation

Baker Hughes; Riyadh; On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Regional Marketing Manager to shape the marketing strategies for their innovative energy products. This role involves leveraging market intelligence to develop comprehensive marketing plans across diverse sub-regions and customer groups. You will collaborate with various teams to ensure effective campaign execution while managing channel partner marketing strategies. If you are passionate about marketing and eager to make a significant impact in the energy sector, this opportunity is perfect for you.

Benefits

Flexible working hours

Private medical care options

Life insurance

Financial benefits

Contemporary work-life balance policies

Qualifications

• Extensive experience in regional marketing and strategy development.
• Strong communication skills in English and additional relevant languages.

Responsibilities

• Develop and execute regional marketing strategies for the MEAI region.
• Collaborate with teams to create targeted marketing campaigns.

Skills

Regional Marketing Strategy

Content Localization

SEO/SEM

Cross-functional Collaboration

Communication Skills

Market Intelligence

Customer Negotiations

Project Management

Education

Bachelor’s Degree in Marketing

Bachelor’s Degree in Business

Job description

Do you enjoy building relationships and managing multiple priorities?

Would you like to shape our marketing strategy for the future of Energy products?

Join our forward-thinking Marketing Team

Through our three powerful brands, Panametrics, Reuter-Stokes, and Druck, PSI provides customers with precision sensor and instrumentation technologies across pressure, temperature, flow, gas, moisture, radiation, and neutron applications in some of the planet’s harshest environments.

Partner with the best

The Regional Marketing Manager – MEAI – PSI is responsible for developing and executing regional marketing strategies that meet market needs profitably across the Druck, Panametrics, and Reuter Stokes brands in the MEAI region. Success hinges on creating a winning regional marketing strategy to grow leads and opportunities.

As a Regional Marketing Manager - Precision Sensors and Instrumentation, your responsibilities include:

1. Utilizing market intelligence on customer needs, unmet demands, and trends to develop and own the MEAI regional marketing strategy for the three PSI businesses.
2. Gaining deep understanding of the specific needs of various sub-regions, countries, markets, verticals, and customer groups, and tailoring strategies accordingly.
3. Aligning with the regional marketing processes established by the Regional Marketing Leader for campaign conceptualization and execution.
4. Collaborating with Commercial, Product, and Digital Marketing teams to develop targeted marketing campaigns, including content localization, channels, SEO/SEM, and events.
5. Ensuring effective deployment of campaigns across appropriate audiences considering budget and team capacity.
6. Managing PSI channel partner marketing strategies for the MEAI region, ensuring content is localized in relevant languages.
7. Working with the Regional Marketing Leader to craft comprehensive regional marketing plans for the Precision Sensors and Instrumentation business.

Fuel your passion

To succeed in this role, you should:

1. Hold a bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.
2. Have extensive experience in regional marketing.
3. Be capable of formulating and achieving goal-oriented action plans.
4. Possess strong communication skills in English and at least one other relevant local language.
5. Be technically proficient in content localization, channel partner marketing, SEO/SEM, events, and other marketing skills.
6. Be effective in cross-functional collaboration with regional and global stakeholders.
7. Be energetic, influential, and resilient, with a drive to deliver outstanding results.
8. Have knowledge of markets and customers relevant to the region, including industries like Aerospace, Automotive, Oil & Gas, and others.
9. Have practical experience in customer/vendor interfaces and negotiations.
10. Be adept at finding solutions amid ambiguity.
11. Be able to prioritize workload effectively.
12. Be fluent in additional languages relevant to the region.

Work in a way that works for you

We recognize individual differences and offer flexible working patterns, including flexible hours, to help you perform at your best.

Working with us

We value our people and invest in their development, engagement, and well-being, fostering an environment where everyone can bring their authentic selves to work.

Working for you

Our innovations have transformed energy for over a century. We offer a rewarding package, including:

• Contemporary work-life balance policies and well-being activities
• Private medical care options
• Life insurance and disability programs
• Financial benefits
• Additional voluntary benefits