Public Relations Specialist

Waed Ventures; Saudi Arabia; On-site; SAR 150,000 - 200,000; Full time

Job summary

An established industry player is seeking a talented individual to lead media relations and PR strategies for their entrepreneurship center. This role involves developing and executing comprehensive marketing campaigns, managing digital content creation, and fostering relationships with media and stakeholders. The successful candidate will bring over four years of experience in communications or marketing, showcasing exceptional verbal and written communication skills in both English and Arabic. Join this dynamic team and help shape the corporate reputation while driving innovative marketing initiatives that resonate with the audience.

Qualifications

• 4+ years of experience in Communication or Marketing Department.
• Excellent communication skills in English and Arabic.

Responsibilities

• Support brand conveyance via PR and Marketing tools and strategies.
• Coordinate PR activities and manage media engagement.

Skills

Verbal Communication

Written Communication

Proactivity

Flexibility

Presentation Skills

Education

Bachelor's degree in Business

Bachelor's degree in Management

Bachelor's degree in Marketing

Bachelor's degree in Media Studies

Bachelor's degree in Communications

Job description

Job Purpose:

To execute and maintain Saudi Aramco Entrepreneurship Center's (Wa'ed) overall media relations activity, social media, press and events strategies in accordance with the ongoing communications and PR plan.

The candidate will act as a main pillar in carrying out the company's annual PR plan while working alongside the PR and Communications team on ongoing strategic projects.

Job Responsibilities:

1. Support the conveyance of Wa'ed's brand via PR and Marketing tools, platforms, and strategies to achieve the objectives of the corporate PR and Marketing strategy.
2. Be the focal point with digital advertising and design agencies to arrange promotional campaigns across all types of media by coordinating scheduling and logistics as necessary.
3. Scan media for relevant event engagement and manage participation plans (e.g. workshops, conferences, speeches), liaising with other divisions of the organization as necessary.
4. Support the creation of digital content for social media, annual newsletters, and articles on entrepreneurship, and liaise with external graphic designers to establish brand guidelines and designs for published content.
5. Coordinate relevant public relations activities including handling sponsorship opportunities, developing press releases and presentations, while maintaining a cooperative relationship with partners and stakeholders.
6. Develop and launch targeted media and marketing campaigns to emphasize brand recognition and corporate reputation.
7. Suggest improvement initiatives regarding own activities and implement processes approved by management.
8. Address inquiries from media representatives and other parties, and track industry trends to leverage media collaboration opportunities.
9. Generate media coverage reports and other PR reports as assigned by the direct manager.
10. Conduct frequent review on PR policy and procedures and recommend process enhancements whenever applicable.

Requirements:

1. Bachelor's degree in Business, Management, Marketing, Media Studies, Communications, or related field.
2. Excellent verbal and written communication skills in English and Arabic.
3. +4 years of experience in Communication Department, Communication agency, or Marketing Department.
4. Desired Skills and Experiences:
5. The successful candidate will have the following personal qualities:
6. Proactivity: continuously generating initiatives to improve work and developing innovative approaches based on performance feedback.
7. Flexibility: ready to adapt to changes in business strategy and ongoing campaigns and initiatives.
8. Strong presentation skills: ability to effectively present and communicate to key stakeholders during networking as well as partnership negotiations.