Product Marketing Manager, B2C | Riyadh, SA

Tabby; Riyadh; On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Product Marketing Manager to drive growth for its innovative buy now, pay later products. This dynamic role involves managing marketing campaigns, understanding customer needs, and collaborating with cross-functional teams to create compelling marketing assets. You will play a key role in shaping product positioning and strategy, ensuring that the company's offerings resonate with target audiences. If you're passionate about fintech and have a knack for product marketing, this opportunity allows you to make a significant impact in a fast-paced environment while enjoying a flexible work culture and autonomy from day one.

Benefits

Flexible working hours

Employee stock options

Health Insurance

Flexi Perks

Qualifications

• 3-5 years' experience in B2C product marketing, preferably in fintech or e-commerce.
• Strong analytical skills and ability to work cross-functionally.

Responsibilities

• Manage marketing campaigns for buy now, pay later products.
• Understand customer needs and competitive landscape.
• Create compelling marketing assets and product positioning.

Skills

B2C product marketing

Analytical capability

Cross-functional collaboration

Project management

English writing

Arabic writing

Job description

Product Marketing Manager, B2C

Department: Product Marketing

Employment Type: Full Time

Location: KSA

Reporting To: Ali Refaat

Description

About us:

Tabby creates financial freedom in the way people shop, spend and save by reshaping their relationship with money. Tabby is MENA's first and largest buy now, pay later (BNPL) provider with over 40,000 global brands and small businesses, and over 15 million shoppers. Tabby is active in Saudi Arabia, UAE, and Kuwait, and is now valued at $3.3 billion in its last round of funding.

About the role: As the Product Marketing Manager, you will be responsible for managing and executing marketing campaigns to support our growth goals for our core buy now, pay later products. This spans online, in-store, and the marketplace (Tabby Shop). Product Marketing is a highly cross-functional role at Tabby, partnering closely with Product, Marketing, CX, and Design teams.

While this role won't be heavily focused on new product development, you'll champion the development of new features to meet your audiences' needs and roll up your sleeves to lead a product or feature launch when necessary.

Key Responsibilities

• Deeply understand our customers, target customers, and the competitive landscape. Use quantitative and qualitative data to understand what our audiences need, and where the incumbent products available today aren't cutting it.
• Own positioning, audience segmentation, key value propositions, and channel strategy.
• Take complex ideas and distill them into concise, easy-to-understand, and compelling assets.
• Work with design, product, and marketing teams to craft launch & explainer videos, landing pages, marketing campaigns, CRM messaging, and how-tos to educate and engage shoppers.
• Roll up your sleeves to get things done - this can be anything from writing push notifications to negotiating a media buy to interviewing customers, or whatever the project requires.
• Ideate, prioritize, and execute experiments with partners, Marketing, and Product teams to drive product growth. While some products are more mature, we're still early in a few products and features, and are yet to determine the optimal strategies and processes.
• Monitor competitors, industry shifts, emerging markets, and the overall category to drive future growth and synthesize findings across the Marketing and Product teams.
• When applicable, partner with engineering, design, marketing, and business teams to develop and execute GTM plans to launch new products or features and support continual adoption and awareness of existing ones.

Skills, Knowledge & Expertise

• You have 3-5 years' experience in B2C product marketing at a fast-growing technology company, preferably in fintech or e-commerce (previous experience in Consumer FinTech is a plus).
• You have clear examples of products or brands you've launched covering positioning, messaging, educational assets, and results.
• You are energized by working cross-functionally with technical and commercial teams.
• You can create complex project plans, get buy-in, and collaborate with teams to meet timelines.
• You are data-informed and have strong analytical capability and the ability to distinguish between signal and noise to make decisions.
• You can professionally write in English; bonus points for Arabic.

Job Benefits

• We offer flexible working hours and trust you to work enough hours to do your job well, at times that suit you and your team.
• A working environment that gives you autonomy and responsibility from day one.
• You should be comfortable with the idea that the quality of your work will influence the shape of your career.
• Participation in the company's employee stock options program.
• Health Insurance
• Flexi Perks: A monetary benefit that gives you the freedom to use it as you choose - whether for health and well-being, education and professional development, or travel needs!