Responsible for driving the strategic vision and roadmap for a product or portfolio of products. Having strong soft skills to be able to work with cross-functional teams, such as design, marketing, development, finance, and sales teams to ensure that the product meets market needs, achieves business objectives, and delivers compelling user experience and customer satisfaction.
Responsibilities:
Define and articulate the product vision, strategy, and roadmap
Translate product strategy into detailed requirements for prototyping and final development by engineering teams
Conduct market research, competitive analysis, and customer feedback to identify opportunities and validate product concepts
Prioritize features and initiatives based on business impact and strategy alignment
Work closely with cross-functional teams to align product development with strategic goals
Serve as the bridge between technical teams and business stakeholders, ensuring clear communication of product requirements
Facilitate cross-functional meetings and ensure projects stay on track
Oversee the product lifecycle from ideation to launch and continuous improvement, up to product retirement
Gather and manage market/client requirements
Develop go-to-market strategies and support sales and marketing efforts
Monitor product performance through analytics and KPIs and iterate based on feedback
Engage with customers and end-users to understand their needs, pain points, and usage patterns
Represent the customer perspective in strategic planning and design discussions