Product Enablement Lead

Flow; Riyadh; On-site; USD 50,000 - 75,000; Full time

Job summary

A leading company in the Middle East, Flow is seeking a Product Enablement Lead to shape community experiences through effective product management. This role involves overseeing the complete product lifecycle while balancing strategic thinking and operational execution. If you are driven to make an impact in a fast-growing environment, we want to hear from you!

Benefits

Competitive compensation & benefits

Exciting growth opportunity

Chance to make an impact

Qualifications

• 5–8 years of product experience in complex domains.
• Strong communication and collaboration skills.
• Experience with real estate, logistics, or hospitality platforms is a bonus.

Responsibilities

• Oversee the full product lifecycle and drive community-focused initiatives.
• Lead product discovery through data analysis and collaboration with teams.
• Operationalize product rollouts and maintain strong change management practices.

Skills

Product experience

Communication

Collaboration

Data analysis

Change management

Technical writing

Tools

JIRA

Confluence

Figma

Job description

## Product Enablement Lead
Riyadh
MENA Corporate – Product /
Salaried, full-time /
On-site

About the Company

Flow aims to create a superior living environment that enhances the lives of our residents and communities by developing, acquiring, owning, and managing multifamily apartment buildings and the services and technology inside those buildings.
Fulfilling our mission will require an exceptional group of people whose collective output is greater than the sum of its individual parts. Our team members are energized by the opportunity to impact our residents’ lives in meaningful ways. They are bold and creatively ambitious, driven by relentlessly high standards, act with a sense of urgency and accountability, and always, above all, operate with integrity, loyalty, and trust.

About the Role

As the Product Enablement Lead, you’ll play a foundational role in shaping and delivering the products that drive our communities’ day-to-day experience. You’ll oversee the full product lifecycle—from early discovery and collaborative roadmap definition to hands-on rollout and ongoing optimization. This is a unique opportunity to work across both digital and physical touchpoints, bridging strategic product thinking with deep operational execution to solve complex, real-world problems.
We’re looking for a leader who’s excited by ambiguity, obsessed with outcomes, and eager to iterate quickly with a cross-functional team of designers, engineers, and operators in-market and around the world. The right leader will balance strategy with grit and demonstrate strong communication and influence skills to ensure success. You’ll balance both strategic thinking and hands on work with our operators to create solutions and solve problems.
This is a hybrid role for a builder who thrives at the intersection of product vision and ground-level execution — someone who can set direction and build momentum, while never losing sight of the real people and processes behind every outcome we deliver.
### Responsibilities
+ Influence the roadmaps for critical workflows that support both residents (“neighbors”) and internal operators across leasing, resident experience, maintenance, and financial planning
+ Lead product discovery efforts through data analysis and close collaboration with on-the-ground teams
+ Collaborate with global tech and local ops teams to ensure tools are scalable, delivered first time right, and tailored to market nuances
+ Partner with local operators and global tech teams to scale tools, improve workflows, and ensure product usability across diverse market contexts
+ Build strong feedback loops between field operators and product teams to surface unmet needs and drive continuous improvement
+ Operationalize product rollouts with strong change management, training, and performance tracking
+ Ensure tools and processes are not only functional but also resilient, scalable, and embedded in day-to-day operations
+ Champion a culture of rapid iteration, continuous learning, and tight collaboration between technical and operational teams
5–8 years of product experience, ideally in complex business domains (finance, e-commerce, logistics, etc) Comfortable owning complex, ambiguous problem spaces — especially those that blend tech, service, and people Adept at partnering across engineering, design, and operations — with strong communication and collaboration skills You think in systems, care about details, and are energized by rolling up your sleeves to make things better every day Bonus: experience with real estate, logistics, marketplace, or hospitality platforms
### Technical Skills
+ Strong communicator, especially in writing clear, actionable PRDs and process documents for stakeholders
+ Adept AI knowledge including MCP, Cursor, LLMs and other workflow driven automation platforms (ex: n8n) with demonstrated ability to apply these technologies to drive efficiency
+ Proficient in modern product tools: JIRA, Confluence, Figma, LLMs
Exciting growth opportunity: Be part of a fast-growing company shaping the future of residential living in the Middle East.

Competitive compensation & benefits.

A chance to make an impact: Help build a vibrant international community and redefine what it means to call Flow home.
If you have the energy, talent, and work ethic to thrive in this role, we want to hear from you! Apply now and be part of Flow’s success story!