PR & Media Relations Officer

PR & Media Relations Strategy & Execution:

• Develop and implement PR and media relations strategies.
• Manage media relations and press releases to ensure positive coverage.
• Coordinate PR events and campaigns to engage target audiences.

Media Relations & Communication:

• Build and maintain relationships with media contacts.
• Handle crisis communication and media inquiries professionally.
• Prepare PR reports and presentations to evaluate campaign success.

Analytics & Performance Monitoring:

• Monitor and analyze PR metrics to optimize performance.
• Stay updated on PR trends and best practices to enhance strategies.
• Generate detailed reports to inform future PR initiatives.

Collaboration & Process Improvement:

• Work closely with internal teams (marketing, communications) to ensure cross-channel consistency.
• Proactively suggest new PR tactics and opportunities to enhance brand storytelling.

Key Qualifications:

• 3-5 years of experience in PR and media relations.
• Strong understanding of media relations and PR strategies.
• Excellent communication and writing skills.
• Ability to manage multiple PR projects simultaneously.
• Experience with PR analytics.
• Strong networking skills and ability to build relationships.
• Experience in crisis communication is a plus.