Personal Branding Manager for Real Estate CEO

Marketing Team, Egypt - Part-Time

Egypt,Cairo

"For LinkedIn Presence"

About the Position

We’re looking for a creative, strategic, and highly professional LinkedIn content expert to help build and manage the personal brand of our CEO & Chairman — an Egyptian Business Leader active in the Real Estate Sector in Saudi Arabia and Georgia.

This is a remote, part-time freelance role focused on developing a consistent and engaging presence for the CEO on LinkedIn to position him as a thought leader, visionary, and trusted voice in cross-border real estate investment and development.

Key Responsibilities

• Create and manage a personal brand content strategy for LinkedIn
• Ghostwrite high-quality, authentic posts (2–3 per week) in the CEO’s tone of voice
• Translate business updates, site visits, deals, and insights into compelling content
• Conduct light research on regional real estate trends for content inspiration
• Suggest ways to increase visibility, credibility, and audience engagement
• Optimize the CEO’s LinkedIn profile and presence
• Track performance and adjust content based on engagement analytics
• Optional: Engage with audience comments and connections if approved

Ideal Candidate

• Proven experience writing and managing LinkedIn content for executives, founders, or public figures
• Excellent English writing skills — Arabic language a plus
• Familiar with Gulf, Egyptian, and/or Georgian business culture
• Strategic thinker with knowledge of personal branding and LinkedIn algorithms
• Confident working with high-level clients and limited direction
• Experience in real estate or similar industries preferred

Requirements

• Freelance availability with a flexible part-time schedule
• Ability to deliver 2–3 high-quality posts per week
• Access to LinkedIn analytics tools is a plus
• Portfolio or samples of previous LinkedIn posts (including ghostwritten work)