Modern Trade Marketing Manager

International Foodstuffs Co. LLC; Jeddah; On-site; USD 50,000 - 70,000; Full time

Job summary

A leading company in the FMCG sector is seeking a Trade Marketing Manager to lead modern trade marketing strategies in GCC. The role involves collaborating with sales and marketing teams to drive brand visibility, manage budgets, and deliver impactful shopper marketing programs. Ideal candidates will have strong analytical and communication skills with a solid background in trade marketing within the personal care or beauty industry.

Qualifications

• 5–8 years of experience in Trade Marketing or Sales within FMCG.
• Strong understanding of modern trade landscape in GCC.
• Fluent in English; Arabic is a strong advantage.

Responsibilities

• Lead and implement modern trade marketing strategies.
• Manage the modern trade marketing budget.
• Analyze shopper behavior and generate insights.

Skills

Analytical skills

Commercial acumen

Negotiation skills

Project management

Communication skills

Education

Bachelor's degree in Marketing, Business Administration or related field

MBA preferred

Tools

Microsoft Excel

PowerPoint

Nielsen or sales tracking systems

Job description

Bachelor of Business Administration, MBA/PG Diploma in Business Mgmt

Nationality

Any Nationality

Any

Vacancy

1 Vacancy

Job Description

To lead and implement modern trade marketing strategies that drive category growth, enhance brand visibility, and maximize in-store execution across key modern trade channels (hypermarkets, supermarkets, and key accounts) in GCC. The role will collaborate closely with Sales, Brand Marketing, and external partners to deliver impactful shopper marketing programs.

• Develop annual Modern Trade marketing strategy aligned with brand priorities and commercial objectives.
• Plan and execute channel-specific activations, promotions, and visibility drives.
• Lead the preparation of modern trade activity calendars by retailer/channel.

2. Execution & In-Store Visibility

• Ensure best-in-class in-store execution in collaboration with sales and merchandising teams.
• Develop and implement planograms, POSM (Point-of-Sale Materials), and in-store brand theater.
• Partner with Key Accounts to drive JBP (Joint Business Plan) execution and promotional compliance.

3. Promotion Management

• Design, evaluate, and track the effectiveness of trade promotions and activations.
• Work with Category and Sales teams to develop compelling trade offers and bundling strategies.

4. Budget Management

• Manage the Modern Trade marketing budget efficiently.
• Track ROI on promotions, in-store activities, and campaigns, adjusting plans as needed.

5. Cross-Functional Collaboration

• Work closely with Brand Marketing to ensure consistency in messaging across touchpoints.
• Collaborate with Trade Category Managers and Distributors on execution alignment.
• Interface with agencies and vendors for execution of shopper marketing programs.

6. Market Insights

• Analyze shopper behavior, competitor activity, and trade dynamics to identify growth opportunities.
• Generate periodic reports and insights for senior management to support strategic decisions.

Desired Candidate Profile

• Bachelor's degree in Marketing, Business Administration or related field (MBA preferred).
• 5–8 years of experience in Trade Marketing or Sales within FMCG, preferably Personal Care or Beauty.
• Strong understanding of modern trade landscape in GCC.
• Proven experience in managing retail campaigns and promotions.
• Strong analytical and commercial acumen.
• Excellent communication and negotiation skills.
• Proficient in Microsoft Office (especially Excel and PowerPoint); knowledge of Nielsen or sales tracking systems is a plus.
• High collaboration skills to work cross-functionally.
• Strong project management and execution skills.
• Fluent in English (spoken and written).
• Arabic proficiency is a strong advantage.

Employment Type

Full Time

Company Industry

• Perfumery
• Toiletries
• Personal Care
• Cosmetics

Department / Functional Area

• Marketing
• Brand Management
• Marketing Research
• Digital Marketing

Keywords

• Trade Marketing Manager
• Category Management
• Promotional Campaigns
• Market Insights
• Strategic Planning
• Planning
• Budget Management
• Trade Marketing

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International Foodstuffs Co. LLC

IFFCO is a United Arab Emirates based international group which manufactures and markets a well-integrated range of mass-market food products, related derivatives, intermediates and services.Our business is broadly segmented as: Impulse Foods • Oils, Fats and Agri Foods • Packaging • Sales and Distribution. Supported by thirty three manufacturing sites in eleven countries and twenty offices worldwide, IFFCO has developed several brands which include Allana, London Dairy, Noor, Tiffany, Igloo, Rahma, Al Baker, Hayat, Allegro, Al Khazna offering value to its consumers and reaching markets in Middle East, Africa, Eastern Europe, West Asia, Far East, Australia and the USA

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