META Regional Marketing Manager - Global Busines Solutions - SMB Marketing

TikTok; Saudi Arabia; On-site; SAR 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a skilled marketer to lead innovative strategies that drive small business growth across the Middle East. In this dynamic role, you will craft and execute integrated marketing plans, collaborate with cross-functional teams, and develop strategic partnerships to enhance revenue and engagement. Your expertise will help businesses leverage the platform's potential, while your analytical skills will ensure campaigns are data-driven and effective. This is a fantastic opportunity to make a significant impact in a fast-paced, creative environment, where your contributions will shape the future of marketing in the region.

Qualifications

• 5+ years in marketing or strategic partnerships in the Middle East.
• Strong knowledge of the META region's business landscape.

Responsibilities

• Drive small business advertiser adoption and revenue growth goals.
• Manage strategic partnerships within the SMB ecosystem.

Skills

Digital Marketing

Strategic Partnerships

Project Management

Data Analysis

Communication Skills

Education

Bachelor's Degree in Marketing or related field

Job description

Responsibilities

TikTok's SMB team aims to help businesses and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered! From executing scaled sales and service delivery programs to ensuring our customers have best-in-class tools and products at their fingertips, our SMB team combines operational expertise and sales acumen with a customer-centric mindset to help businesses achieve their marketing goals on TikTok.

The ideal candidate is a skilled marketer and a creative thinker with experience across the Middle East region, specifically in Saudi Arabia. They should be a visionary strategist and marketing go-to-market expert, experienced in planning and executing multi-channel customer experiences, developing and presenting content, and managing strategic opportunities, campaigns, and partnerships.

Responsibilities:

• Deliver small business advertiser adoption and revenue growth goals through innovative strategies, education for growth initiatives, strategic partnership programs, and campaigns across the Middle East region.
• Collaborate with Sales, Product, and Marketing teams to identify regional SMB needs through data, campaigns, and content.
• Drive new cash activations, revenue, and eMAA through bespoke marketing campaigns, working closely with cross-functional teams to generate leads and revenue for TikTok advertising solutions.
• Develop and execute comprehensive SMB acquisition and revenue growth plans via innovative strategies, partnerships, and educational initiatives in the META market.
• Establish and nurture relationships with high-potential external SMB partners, managing the partnership lifecycle from opportunity identification to evaluation.
• Manage strategic partnerships within the SMB ecosystem, driving cash activation and engagement through marketing programs for high-value businesses in Saudi Arabia.
• Create compelling program narratives and sales materials for seasonal and ongoing campaigns, coordinating deliverables, budgets, and cross-team support.
• Design and implement bespoke marketing campaigns and engagement touchpoints in partnership with Sales, Product, PR/Comms, and Enterprise marketing teams to increase leads and revenue.
• Advocate for SMB customers internally, influencing teams to prioritize SMB needs and develop data-driven solutions. Manage third-party agencies for campaign quality and success.
• Share best practices and collaborate with regional and global teams to achieve full-funnel success, including leads and revenue growth.
• Monitor and analyze campaign and partnership performance, identify improvements, and iterate strategies for better results.

Qualifications

Minimum Qualifications:

• 5+ years in marketing or strategic partnerships in the Middle East, ideally in digital marketing, with a focus on SMB sector.
• Strong knowledge of the META region's business landscape, especially in Saudi Arabia, including key players, trends, regulations, and cultural nuances.
• Ability to craft and execute integrated marketing plans, lead on-ground events, and develop strategic ideas across channels.
• Excellent communication skills in English and Arabic, with experience articulating complex concepts and building partnerships.
• Proven project and stakeholder management skills, capable of independently leading initiatives and managing diverse stakeholders.

Preferred Qualifications:

• Background in creative agencies, brand creative groups, or strategic roles within tech companies.
• Strong analytical skills with the ability to translate data into actionable strategies and targets.
• Excellent organizational and execution skills, with experience in content strategy analysis.
• Proactive, adaptable, and detail-oriented, comfortable in fast-paced environments.
• Effective prioritization skills and results-driven mindset, capable of filling operational gaps and driving outcomes.