MENAI Regional Marketing Director

pladis Global; Jeddah; On-site; SAR 300,000 - 400,000; Full time

Job summary

A leading global snack company in Jeddah seeks an experienced Strategic Marketing Manager to drive marketing strategies across regions. This role requires 10-15 years of strategic marketing experience, particularly in the MENA region. Responsibilities include implementing brand strategies, managing marketing budgets, and collaborating with teams for product development. Ideal candidates will have a strong understanding of consumer behavior and a proven track record in the food sector.

Qualifications

• 10-15 years of strategic marketing experience in developing markets.
• Proven expertise in the MENA region.
• Knowledge of digital and experiential strategy.

Responsibilities

• Develop and execute comprehensive marketing strategies.
• Implement global and regional brand strategies.
• Collaborate with R&D for product development.
• Plan and execute marketing campaigns.
• Manage stakeholder relationships and marketing budgets.
• Build and lead regional marketing teams.

Skills

Strategic Marketing experience

Understanding of consumer behavior

Knowledge of Activation and digital strategy

Commercially astute

Financially astute

Job description

Key Responsibilities

Strategic Planning

• Develop and execute a comprehensive marketing strategy for the regional product portfolio, by market, by category and by media and trade channel (aligning with the company’s regional and global objectives)
• Propose recommendations for strategic moves informed by market emerging trends, consumer needs, competitive landscapes

Brand Portfolio Management

• Develop and implement global and regional brands Positioning, Pricing, PPA and Promotional strategy ensuring consistency with the company’s identity, values and business objectives
• Build brand equity and lead initiatives to enhance brand awareness and loyalty.

Product Development & Launch

• Collaborate with R&D and Commercial teams for product development tailored to market demands.
• Design and implement successful product launch campaigns, including promotional activities

Marketing Campaigns

• Plan and execute marketing campaigns across multiple channels, including digital, retail, and traditional media.
• Monitor campaign performance and ROI, optimizing strategies for maximum impact.

Stakeholder Management

• Liaise with internal teams such as sales, supply chain, and global marketing to ensure cohesive execution of marketing plans.
• Manage relationships with external agencies and partners, (creative, media, design, social and digital) ensuring high-quality deliverables.

Budget Management

• Develop and oversee the marketing budget, ensuring cost efficiency

Talent Management

• Build and lead ‘regional’ marketing teams to support the region’s growth agenda and ensure capabilities are in place to deliver against our global strategy and our pladis Values

Skills & Experience

• Significant Strategic Marketing experience (10-15) years in developing markets ideally within the food sector
• Proven expertise in the MENA region, with an understanding of consumer behavior and market dynamics
• Knowledge of Activation, digital and experiential strategy and design development
• Commercially and financially astute