Media Buyer

• Create tailored media solutions that align with clients' objectives and budget constraints.
• Foster connections with prospective customers, gaining insights into their advertising prerequisites.
• Stay abreast of industry trends and competitors for strategic market positioning.
• Establish and nurture relationships with potential clientele, demonstrating a deep understanding of their advertising requisites.
• Attain and outperform media sales targets by implementing dynamic and forward-thinking sales strategies.
• Design customized media proposals that align with the specific objectives and financial parameters of clients.

Skills

Technical Skills

Media Planning and Buying

Budget Management: Knowing how to allocate budgets optimally across different media channels.

Rate Negotiation: Securing the best possible rates for ad spaces.

Analytics

Data Analysis: Being proficient in analyzing large datasets to gauge the performance of campaigns.

ROI Analysis: Understanding how to calculate and improve the return on investment (ROI) for campaigns.

Platform Knowledge

Search Engine Marketing (SEM): Having expertise in platforms like Google Ads.

Social Media Advertising: Knowing how to leverage platforms like Facebook, Instagram, and LinkedIn for advertising.

SEO/SEM

Keyword Research: Understanding how to identify and target the most effective keywords for campaigns.

SEO Best Practices: Knowing the basics of SEO to collaborate effectively with SEO teams.

Technology Usage

Ad Servers: Familiarity with ad servers and demand-side platforms (DSPs).

Analytics Tools: Proficiency in tools like Google Analytics, Tableau, or similar.

Soft Skills

Communication

Client Communication: Being able to communicate effectively with clients to understand their needs and present results.

Interdepartmental Communication: Collaborating efficiently with other departments, such as creative teams.

Critical Thinking

Problem-Solving: Being adept at identifying issues and finding effective solutions.

Strategic Thinking: Developing strategies to achieve campaign objectives successfully.

Project Management

Organization: Managing multiple campaigns simultaneously while meeting deadlines.

Attention to Detail: Ensuring accuracy in campaign setups and reporting.

Learning Agility

Industry Trends: Staying abreast of the latest trends and updates in the digital advertising space.

Self-Learning: Being willing to continuously learn and adapt to the evolving digital landscape.

Creativity

Innovative Thinking: Finding new and innovative ways to reach target audiences.

Ad Creativity: Working with creative teams to develop effective ad creatives.

Educational Background

Marketing/Advertising:

Courses/Certifications: Having relevant educational background or certifications in digital marketing, advertising, or related fields can be beneficial.

Analytical Courses:

Statistics/Analytics: Taking courses on analytics and data interpretation can be beneficial.