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A leading advertising company in Saudi Arabia is seeking a skilled Media Buyer to manage and optimize advertising campaigns across digital and traditional media. The ideal candidate will have at least 3 years of experience in media buying, proficiency in major ad platforms, and strong analytical skills to maximize ROI. This role offers the opportunity to work in a dynamic environment with a focus on innovative advertising strategies.
Job description:- We are seeking a skilled Media Buyer to plan, negotiate, and purchase advertising space across digital and traditional media channels. The ideal candidate will optimize ad spend to maximize ROI, analyze campaign performance, and ensure ads reach the target audience effectively. Should be Arabic Speaker, currently living in Saudi Arabia , Al Khobar city.
Responsibilities
Media Planning & Purchasing:
- Research and identify the best media channels (digital, TV, radio, print, OOH, etc.) for ad placements.
- Negotiate and secure cost-effective advertising space with media vendors, agencies, and platforms (Google, Meta, TikTok, programmatic DSPs, etc.).
- Manage ad budgets and allocate spending efficiently across campaigns.
Campaign Execution & Optimization:
- Launch, monitor, and optimize digital ad campaigns (PPC, social media, display, video, native ads).
- Adjust bids, targeting, and creatives based on real-time performance data.
- A/B test ad variations to improve CTR, conversions, and ROI.
Performance Tracking & Reporting:
- Analyze campaign metrics (impressions, clicks, conversions, CPA, ROAS) using tools like Google Analytics, Meta Ads Manager, and DSP dashboards.
- Provide regular reports on campaign performance and insights for improvement.
- Ensure campaigns meet KPIs and align with marketing goals.
Requirements:
Company Industry
Department / Functional Area
Keywords
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