Marketing Strategist / Conversion Rate Optimization (CRO) Speciali

Arab National Bank; Riyadh; On-site; SAR 60,000 - 100,000; Full time

Job summary

An innovative firm is seeking a Conversion-Focused Marketing Strategist to enhance customer optimization. In this role, you will leverage your expertise in conversion rate optimization and customer journey mapping to analyze and improve customer interactions across various platforms. Your strategic insights will drive the development of effective A/B testing and optimization plans, ensuring maximum engagement and retention. Join a dynamic team that values creativity and data-driven decision-making, and help shape the future of customer experience in a rapidly evolving market.

Qualifications

• Experience in conversion rate optimization and customer journey mapping.
• Strong analytical skills for funnel analysis and strategy creation.

Responsibilities

• Analyze current funnels and customer journeys to identify areas for improvement.
• Create strategies for enhancing conversion rates across web, ads, and email.

Skills

Conversion Rate Optimization (CRO)

Funnel Building

Customer Journey Mapping

Customer Behavior Analysis

Tools

Google Analytics

Hotjar

Job description

Conversion-Focused Marketing Strategist for Customer Optimization

Description: We're looking for an experienced marketing strategist who specializes in conversion rate optimization (CRO) and customer journey mapping. You'll help us analyze and improve how we attract, convert, and retain customers across multiple touchpoints.

Responsibilities:

1. Analyze current funnels and customer journeys
2. Create strategies for improving conversion rates across web, ads, and email
3. A/B testing and optimization plans
4. Recommend tools and frameworks for analytics

Ideal Skills:

1. CRO, funnel building
2. Google Analytics, Hotjar, or similar tools
3. Experience in B2B and premium service brands
4. Strong understanding of customer behavior