Marketing Strategist

Almajdouie; Riyadh; On-site; SAR 60,000 - 100,000; Full time

Job summary

An innovative firm is seeking a Marketing Strategist to craft impactful marketing plans for clients looking to expand in Saudi Arabia and beyond. This role requires a strategic thinker with a strong understanding of digital channels, audience segmentation, and performance metrics. You'll collaborate with diverse teams to develop comprehensive strategies across various platforms, ensuring alignment with business goals. If you're adaptable and thrive in a dynamic environment, this opportunity offers the chance to make a significant impact on multiple industries and budgets.

Qualifications

• 3+ years in strategic marketing or growth roles required.
• Strong grasp of digital channels and metrics essential.

Responsibilities

• Create tailored marketing strategies for B2B & B2C clients.
• Align channel strategies and present strategy decks.

Skills

Strategic Thinking

Market Research & Insights

Channel Knowledge

Analytics & Reporting

Communication & Presentation

Collaboration

Adaptability

Bilingual (Arabic/English)

Tools

Notion

Google Slides

Analytics Platforms

Job description

Impact4 is hiring aMarketing Strategistto develop sharp, actionable marketing plans for clients entering or expanding within the Saudi and international markets. You’ll build comprehensive strategies across channels including social, content, paid ads, email, and more. Ideal for someone who can work across industries and budgets.

Responsibilities:

• Create tailored marketing strategies for clients (B2B & B2C)
• Align channel strategies (paid, organic, social, content)
• Identify audience segments and key value propositions
• Collaborate with performance and content teams
• Present strategy decks to clients and internal teams

Skills Needed:

• 3+ years in strategic marketing or growth roles
• Strong grasp of digital channels and metrics
• Experience in the Saudi market or with international expansion
• Comfortable using tools like Notion, Slides, and analytics platforms

Skills

Desired Skills – Marketing Strategist (Freelance)

1. Strategic Thinking

• Ability to design marketing strategies aligned with business goals
• Experience building full-funnel strategies across digital channels

1. Market Research & Insights

• Strong research skills to identify audience needs, trends, and opportunities
• Understanding of the Saudi market and/or international expansion

1. Channel Knowledge

• Familiarity with paid ads (Meta, Google), social media, SEO, email, and content marketing
• Knows how to choose the right channel for the right audience and budget

1. Analytics & Reporting

• Ability to analyze campaign performance, identify gaps, and optimize plans
• Comfortable with metrics like CAC, ROAS, CTR, CPL, etc.

1. Communication & Presentation

• Can translate strategy into clear, actionable plans for internal teams and clients
• Excellent presentation skills (decks, proposals, Notion, or Google Slides)

1. Collaboration

• Works well with performance marketers, copywriters, designers, and project managers
• Can guide the team on execution aligned with strategy

1. Adaptability

• Can pivot strategies quickly based on feedback, data, or market shifts
• Comfortable working across different industries and budget levels

1. Bonus:

• Bilingual (Arabic/English) is a big plus
• Experience with startups or premium brands is valuable