Marketing Strategist

Aramco; Al Jubayl; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading company in the energy sector seeks a Marketing Strategist for the Communication and Partnerships Division at the King Abdulaziz Center for World Culture (Ithra). The role involves developing a comprehensive brand strategy, overseeing marketing efforts across channels, and enhancing audience engagement through innovative campaigns. Candidates should have a strong marketing background with proficiency in communication and strategic thinking to align brand initiatives with business objectives.

Benefits

Competitive remuneration

Extensive training programs

Talent development opportunities

Qualifications

• 10 years of experience in advertising or marketing.
• Strong English communication skills, both written and verbal.
• Ability to work effectively in a multicultural environment.

Responsibilities

• Conduct research to identify market opportunities and consumer preferences.
• Track and measure marketing outcomes, including responses and ROI.
• Develop and execute marketing campaigns across multiple channels.

Skills

Communication

Market Analysis

Strategic Thinking

Education

Bachelor’s degree in Marketing, Communications, Advertising, or related field

Tools

Marketing software

Job description

Aramco energizes the world economy.

Aramco holds a prominent position in the global energy industry. We are among the largest producers of hydrocarbons and chemicals, with some of the lowest upstream carbon intensities among major producers.

Through significant investments in technology and infrastructure, we aim to maximize the value of the energy we produce for the world, while also enhancing Aramco’s societal value.

Headquartered in Saudi Arabia with offices worldwide, we combine market discipline with a forward-looking perspective, backed by nine decades of experience as responsible stewards of the Kingdom’s vast hydrocarbon resources. Our responsibility drives us to deliver societal and economic benefits to the Kingdom and to communities, economies, and countries relying on our reliable energy supply.

We are one of the most profitable companies globally and rank among the top five in market capitalization.

Job Purpose

We are seeking a Marketing Strategist to join the Communication and Partnerships Division of the King Abdulaziz Center for World Culture (Ithra). Ithra is an iconic cultural landmark, designed to inspire and unlock potential through arts, science, literature, and innovation. Its facilities include an idea lab, library, theater, museum, energy exhibit, art gallery, children’s museum, and a knowledge tower, offering visitors immersive experiences.

Your primary role is to develop the brand strategy and oversee all marketing efforts to ensure alignment and consistency across channels. You will develop marketing policies, conduct foresight, and evaluate creative campaigns with a focus on audience engagement and ROI. The role requires strategic and innovative thinking, connecting marketing with broader business objectives, and leveraging digital platforms, data analysis, and management interactions.

Key Responsibilities

As a successful candidate, you will:

• Conduct research to identify new market opportunities and consumer preferences to support campaign creation.
• Track and measure marketing outcomes, including activities, responses, and ROI.
• Forecast market trends and identify new opportunities.
• Generate innovative ideas to promote our brand and products.
• Develop business cases for new marketing strategies, budgets, projects, and plans.
• Evaluate marketing programs for strategic alignment.
• Create creative briefs for programs and initiatives.
• Oversee production of publicity materials including brochures, videos, and photographs.
• Implement sponsorship sales plans to increase revenue, including sponsorship products and licensing deals.
• Organize trade shows and events to meet business objectives.
• Manage sponsorship activities, including prospecting, proposals, contracts, and industry representation.
• Proficiently use marketing software and tools.
• Develop and execute marketing campaigns across multiple channels (social media, email, content marketing, etc.)

Minimum Requirements

To qualify, you should have:

• Bachelor’s degree in Marketing, Communications, Advertising, or related field.
• At least 10 years of experience in advertising, duty-free marketing, or sports sponsorship.
• Strong English communication skills, both written and verbal.
• Ability to work effectively in a multicultural environment.
• Solid understanding of marketing principles and practices.

Working Environment

Our employees are motivated by challenging and rewarding opportunities, supported by competitive remuneration.

At Aramco, employees work on large-scale projects supported by top-tier capital and technology investments. We prioritize talent development and offer extensive training to enhance sector-specific skills through our workforce development programs, one of the largest globally.