Marketing Specialist ( Riyadh)

بيوت السعودية; Riyadh; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading property portal in Saudi Arabia is seeking a Marketing Specialist to support innovative marketing strategies and enhance brand visibility. The role requires expertise in market trends, consumer behavior, and digital platforms, alongside strong communication skills. Responsibilities include campaign management, vendor relations, and performance tracking in a dynamic work environment.

Benefits

High-performing and fast-paced work environment

Comprehensive Health Insurance

Rewards and recognition

Learning & Development

Qualifications

• 2 - 4 years of experience in Real Estate preferred.
• Fluent understanding of company values and excellent presentation skills.
• Self-starter with a detail-oriented and flexible approach.

Responsibilities

• Writing briefs and managing third-party agencies.
• Developing and implementing impactful marketing campaigns.
• Tracking and reporting marketing performance to top management.

Skills

Communication

Coordination

Market Research

Analytical Thinking

Digital Marketing

Education

BS(Hons) degree in Marketing, Business, or related field

Tools

Marketing tools and technologies

Job description

Bayut is the number one property portal in the Kingdom, connecting millions of users across the country. We are committed to delivering the best online search experience. As part of Dubizzle Group, Bayut is alongside some of the strongest classifieds brands in the market. With a collective strength of 10 brands, we have more than 200 million monthly users that trust in our dedication to providing them with the best platform for their needs.

As a Marketing Specialist, you will support the execution of innovative marketing strategies that elevate our brand presence and drive consumer engagement. You will play a pivotal role in defining and communicating the essence of our brand, ensuring it resonates with our target audience. You will leverage your expertise in market trends, consumer behaviour, and digital platforms and will be collaborating cross-functionally to develop and implement impactful campaigns that not only enhance brand visibility but also contribute to business growth.

KEY RESPONSIBILITIES

• Writing briefs and manage third-party agencies;
• Perform market research for the competitive landscape analysis;
• Build relationships with vendors, agencies, Real Estate developers and other stakeholders;
• Develop a brand strategy that fosters brand equity of Bayut;
• Design and implement marketing campaigns to improve product uptake & brand equity;
• Accomplish marketing objectives by planning, developing, implementing, and evaluating advertising and promotion programs;
• Research and implement new marketing platforms and creative mediums to promote sales;
• Plan and execute company events;
• Develop and maintain PR strategies;
• Manage ATL & BTL budgets to ensure maximum value;
• Plan, direct and monitor social media strategies and activities;
• Manage Lead management campaigns to ensure effective sales;
• Ensure effective use of company assets like OOH, Digital Space, etc;
• Work closely with departments/ agencies and assist with new product and feature launches;
• Track & report marketing performance to the top management;
• Work on special projects given by the management

Requirements

• BS(Hons) degree in Marketing, Business, or a related field required
• 2 - 4 years preferable of experience in Real Estate
• Proficient in using marketing tools and technologies;
• Fluent understanding and application of company values
• Excellent communication and presentation skills;
• Strong coordination skills
• Self-starter with the ability to manage their workload and adjust as needed;
• Detail-oriented and a can-do and flexible approach;
• Understands and applies competencies linked to level of expertise

Benefits

• High-performing and fast-paced work environment
• Comprehensive Health Insurance
• Rewards and recognition
• Learning & Development

#KSABayut

Bayut is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.