Marketing Specialist ( Dammam)

Bayut; Saudi Arabia; On-site; SAR 150,000 - 200,000; Full time

Job summary

An established industry player seeks a dynamic Marketing Specialist to drive innovative marketing strategies and elevate brand presence. In this pivotal role, you will leverage your expertise in market trends and consumer behavior to create impactful campaigns that resonate with the target audience. Your responsibilities will include managing third-party agencies, conducting market research, and developing brand strategies that foster equity. This is an exciting opportunity to contribute to a leading property portal's growth and visibility in the market, collaborating cross-functionally to achieve marketing objectives and enhance consumer engagement.

Qualifications

• Experience in developing and executing marketing strategies.
• Strong understanding of market trends and consumer behavior.

Responsibilities

• Manage third-party agencies and perform competitive landscape analysis.
• Develop and implement marketing campaigns to enhance brand visibility.

Skills

Market Research

Digital Marketing

Brand Strategy

Campaign Management

Social Media Management

Education

Bachelor's Degree in Marketing or related field

Tools

Digital Marketing Platforms

Social Media Tools

Job description

Bayut is the number one property portal in the Kingdom, connecting millions of users across the country. We are committed to delivering the best online search experience. As part of Dubizzle Group, Bayut is alongside some of the strongest classifieds brands in the market. With a collective strength of 10 brands, we have more than 200 million monthly users that trust in our dedication to providing them with the best platform for their needs.

As a Marketing Specialist, you will support the execution of innovative marketing strategies that elevate our brand presence and drive consumer engagement. You will play a pivotal role in defining and communicating the essence of our brand, ensuring it resonates with our target audience. You will leverage your expertise in market trends, consumer behaviour, and digital platforms and will be collaborating cross-functionally to develop and implement impactful campaigns that not only enhance brand visibility but also contribute to business growth.

KEY RESPONSIBILITIES

• Writing briefs and manage third-party agencies;
• Perform market research for the competitive landscape analysis;
• Build relationships with vendors, agencies, Real Estate developers and other stakeholders;
• Develop a brand strategy that fosters brand equity of Bayut;
• Design and implement marketing campaigns to improve product uptake & brand equity;
• Accomplish marketing objectives by planning, developing, implementing, and evaluating advertising and promotion programs;
• Research and implement new marketing platforms and creative mediums to promote sales;
• Plan and execute company events;
• Develop and maintain PR strategies;
• Manage ATL & BTL budgets to ensure maximum value;
• Plan, direct and monitor social media strategies and activities;
• Manage Lead management campaigns to ensure effective sales;
• Ensure effective use of company assets like OOH, Digital Space, etc;
• Work closely with departments/ agencies and assist with new product and feature launches;
• Track & report marketing performance to the top management;
• Work on special projects given by the management.