Marketing Specialist

What makes the role special:

At Group-IB, marketing isn&apost just about promotionits about driving meaningful engagement in the cybersecurity industry. As a Marketing Specialist, youll play a crucial role in shaping how Group-IB reaches its audience, communicates its expertise, and builds strong industry relationships.

In this role, youll take ownership of multiple marketing projects, contributing to the companys rapid growth and expanding global presence. Your day-to-day activities will be diverse and dynamic, covering:

Event Planning & Execution Organizing and promoting industry-leading cybersecurity events, including conferences, roadshows, and exclusive executive gatherings.

Channel Marketing Initiatives Strengthening relationships with partners and resellers through targeted campaigns and co-marketing activities.

Social Media & Content Marketing Crafting compelling LinkedIn posts, thought leadership pieces, and engaging multimedia content to showcase Group-IBs regional expertise and activities.

Email Marketing & Outreach Designing and executing email campaigns that drive awareness, nurture leads, and support sales initiatives.

Account-Based Marketing (ABM) Developing personalized campaigns to engage key decision-makers, including CISOs, fraud prevention teams, and financial sector leaders. 6 Sense knowledge is a plus

This is a high-impact role for someone who thrives in a fast-paced, collaborative, and innovative environment. If you&aposre passionate about cybersecurity and marketing, this is your opportunity to be at the forefront of shaping Group-IBs market presence!

Requirements:

• 3+ years of experience in marketing, preferably in B2B cybersecurity, technology, or related fields.
• Strong understanding of digital marketing, event management, and content marketing.
• Experience with ABM strategies(6Sense), email marketing tools (e.g., HubSpot or Marketo), and social media platforms (LinkedIn).
• Excellent copywriting and storytelling skills.
• Strong analytical skills with the ability to measure and optimize campaigns.
• Arabic is a plus
• Location: Dubai or Riyadh

Tasks to Solve:

Event Planning & Execution

• Organize and promote Group-IBs participation in cybersecurity conferences, roadshows, webinars, and executive events.
• Work closely with internal teams and external partners to ensure successful event execution, including logistics, branding, and lead capture strategies.

Channel Marketing & Partner Engagement

• Support marketing efforts with channel partners, distributors, and resellers through co-marketing activities, joint campaigns, and enablement programs.
• Develop and execute targeted campaigns to strengthen partner engagement.

Social Media & Content Marketing

• Manage and grow Group-IBs presence on LinkedIn and other relevant platforms by creating engaging and informative content.
• Develop blog posts, case studies, success stories, and multimedia content to showcase Group-IBs expertise and solutions.

Email Marketing & Nurturing Campaigns

• Develop and execute email campaigns for product promotions, event invitations, and lead nurturing.
• Optimize email content for engagement, conversion, and deliverability.

Account-Based Marketing (ABM)

• Plan and execute targeted ABM campaigns to engage decision-makers in industries like banking, financial services, and government sectors etc
• Develop personalized marketing strategies to support sales pipeline growth.

Marketing Analytics & Reporting

• Track, analyze, and report on the performance of marketing campaigns and initiatives.
• Optimize campaigns based on key metrics such as engagement, lead generation, and ROI.

WHY CHOOSE GROUP-IB

• Your happiness is important to us. We want every single team member to be happy.
• Continuing professional development. At Group-IB, you can choose from various paths to growth: progress as an expert, advance to a management position, try your hand in another department, relocate abroad, or launch a new business area at Group-IB.
• A team with extensive international expertise. Do you have experience but are looking for exciting challenges By choosing us, you will be choosing complex tasks and continuously improving your skills in a fast-growing international company.
• Globally recognized technologies. Group-IB&aposs members are located in 25 countries and our products and services are sold in 60 countries. Whats more, Gartner, IDC, and Forrester have ranked our technologies among the best in their class. We work with over 450 international partners and about 500 clients.
• A culture created by each of us. Group-IBs employees speak many different languages and understand one another. We respect each other&aposs beliefs, share common values, and strive toward the happiness of every employee.
• Economic stability. Group-IB&aposs sustainable growth helps rapidly develop careers that would take years to progress as far as most other companies.

WHAT ELSE YOU SHOULD KNOW

• Flexible schedule. Group-IB does not have fixed working hours. You choose your own schedule. We adhere to the principle advocated by Steve Jobs: We have to work not 12 hours, and head.
• Health. If anything goes wrong, dont worry we offer health insurance.
• Certificates and training courses. Group-IB specialists hold over 1,000 professional certificates, including CEH, CISSP, OSCP, GIAC, MCFE, BSI, as well as some rare ones that would be a source of pride for experts in forensics, penetration testing, and reverse engineering worldwide. We have an incentive program that helps employees achieve certifications at the company&aposs expense.
• Challenges. A wide selection of GIB programs helps you improve soft skills, gain new competencies, and receive monetary rewards.
• The initiative is rewarded. At Group-IB, you can bring your most daring ideas to life. The company encourages technical blogging, writing articles, building sports teams, and other creative activities.