Marketing Specialist

Aljabr Rent a Car الجبر لتأجير السيارات; معهد تدريب المديرية العامة للسجون بالمنطقة الشرقية; On-site; SAR 150,000 - 200,000; Full time

Job summary

A car rental company in Saudi Arabia is seeking a Marketing Specialist to manage social media, develop digital ad campaigns, and analyze performance metrics. This role requires a Bachelor's degree in Marketing or a related field, as well as proven experience in social media management and digital communication tools. If you are creative and ready to drive brand engagement, apply now!

Qualifications

• Proven experience in social media content creation and scheduling.
• Hands-on experience with website analytics and tracking tools.
• Proficiency in digital communication tools.

Responsibilities

• Develop, schedule, and publish engaging content across social media platforms.
• Plan, execute, and optimize ad campaigns on social media.
• Monitor and analyze website and booking app performance.

Skills

Social media management

Digital advertising

Website analytics

Content creation

Community management

Communication tools

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Google Analytics

Email marketing software

WhatsApp Business API/Wati

Job description

Position: Marketing Specialist

Responsibilities:

• Social Media Management:
• Develop, schedule, and publish engaging content across social media platforms. Monitor and respond to direct messages (DMs) to enhance customer interaction and brand loyalty.
• Digital Advertising:
• Plan, execute, and optimize ad campaigns on social media to drive bookings and brand awareness.
• Website & App Tracking:
• Monitor and analyze website and booking app performance using tracking tools to provide actionable insights for marketing strategies.
• Google Map Management:
• Create and set up new branch listings on Google Maps to ensure all company locations are accurately represented.
• Monitor and respond to customer reviews and ratings on Google Maps to maintain a positive online reputation.
• Generate and analyze monthly reports on Google Maps performance, including customer
• engagement, reviews, and ranking trends.
• External Booking Platforms Management:
• Manage content, bookings, and promotions on external platforms such as Booking.com, Rent a Car aggregators, and Gosteer to maximize visibility and conversions.
• Internal Communications:
• Coordinate internal events, develop and distribute newsletters, and communicate employee offers to improve team morale and engagement.
• Company Communication Channels:
• Oversee communication tools including company email systems and messaging platforms like Wati, ensuring timely and effective communication.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven experience in social media content creation, scheduling, community management, and digital advertising.
• Hands-on experience with website analytics and tracking tools (e.g., Google Analytics).
• Proficiency in digital communication tools (email marketing software, WhatsApp Business API/Wati, content management systems).